# Burly Bearded Runways The Maison Martin Margiela AW 2011 Show Gets Hairy on the Catwalk By Summer Luu | Published 2011-01-26 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/maison-martin-margiela-aw References: [thefashionisto](http://thefashionisto.com/maison-martin-margiela-fall-2011-paris-fashion-week/) & [maisonmartinmargiela](http://www.maisonmartinmargiela.com) Looks like hipsters aren't the only ones to wear facial hair; the hot hairy trend is creeping up to haute couture as burly bearded men walk down the runway at the [Maison Martin Margiela](https://www.trendhunter.com/trends/mm6-maison-margiela-prefall) AW 2011 show. From unkempt grooming to the after-five shadow, these men don unshaven style just right. Matched with oversized coats, long trenches and fitted blazers, the facial hair gives these look a handsome rugged look. If you were never a fan of this hipster look, may I say that the Maison Martin Margiela AW 2011 show make handlebars and beards look cool. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 79% | Activity: 43% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hair](https://www.trendhunter.com/hair) ## Key Themes ### What's Driving This Trend - **Hairy Runway Models:** Opportunity for fashion brands to embrace the popular trend of featuring burly bearded men as runway models. - **Unkempt Grooming:** Opportunity for grooming brands to create products and services tailored to the growing trend of embracing a rugged, unshaven look. - **Hipster Fashion:** Opportunity for fashion retailers to capitalize on the popularity of hipster style, incorporating elements like oversized coats and fitted blazers. ### Who This Affects Most - **Fashion:** Fashion brands can capitalize on the trend of featuring burly bearded men as runway models and incorporating hipster style. - **Grooming:** Grooming brands can create products and services tailored to the growing trend of embracing a rugged, unshaven look. - **Retail:** Fashion retailers can cater to the popularity of hipster style, incorporating elements like oversized coats and fitted blazers. ## Related on Trend Hunter - [Sophisticated Menswear Runway Shows](https://www.trendhunter.com/trends/gucci-men.md) - [Minimalist Gallery Runways](https://www.trendhunter.com/trends/saint-laurent-springsummer-2024.md) - [Cowboy-Inspired Runways](https://www.trendhunter.com/trends/louis-vuitton-fw-2024.md) - [Evolutionary Menswear Fashion Shows](https://www.trendhunter.com/trends/ss-daley-1.md) - [Transitional Wardrobe Range](https://www.trendhunter.com/trends/mm6-maison-margiela-prefall.md) - [Outdoor-Ready Luxurious Fashion Series](https://www.trendhunter.com/trends/fendi-3.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [High Fashion Mud Runways](https://www.trendhunter.com/trends/balenciaga-2023-runway.md) - [Avant-Garde High Streetwear](https://www.trendhunter.com/trends/hm-x-glenn-martens.md)