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# Incredible DIY Couture
Maison Martin Margiela Artisanal Collection 2010 is a Fashionista's Dream

By Luisa Amanda Gomes | Published 2010-01-30 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/maison-martin-margiela-artisanal-collection-2010
References: [whats-wrong-with-the-zoo](http://www.whats-wrong-with-the-zoo.com/maison-martin-margiela-artisanal-collection-2010/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:) & [styleisthealibi.de](http://styleisthealibi.de/?p=12244)

The [Maison Martin Margiela](https://www.trendhunter.com/trends/maison-margiela-lunar-new-year-collection) Artisanal 2010 collection is pure fantasy. The Paris-based fashion house has come up with some seriously delicious designs. As their past collections have had that handcrafted, less-than-perfect touch, this year is absolute magic.

From pieces like the amorous [red bridal dress](https://www.trendhunter.com/trends/the-st-regis-chicago-x-atelier-mira-couture) to flower loving ninja, the creativity is overflowing. Who knew that DIY fashion could invoke such [whimsical fantasies](https://www.trendhunter.com/trends/wild-rose-sparrow)?

**Implications** - Consumers are driven by an urge to connect with unfamiliar forms and shapes; they're looking to escape the hyper-rational order of city life by associating themselves with styles derived from dreams. Companies looking to capitalize should draw upon Surrealist art as a source of inspiration when creating consumer products.

## Trend Insights (Trend Hunter)

- Score: 6.0/10
- Popularity: 74% | Activity: 97% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [DIY](https://www.trendhunter.com/diy)

## Key Themes

### Why This Trend Is Growing

- **Surrealist-inspired Design:** Companies can capitalize on consumer desire for dreamlike and unfamiliar shapes by drawing inspiration from Surrealist art in product design.
- **DIY High Fashion:** The Maison Martin Margiela Artisanal 2010 collection demonstrates a market for DIY-inspired high fashion designs.
- **Whimsical Fantasies:** The overflowing creativity in the collection suggests a market for fashion that invokes whimsical, fantasy-inspired designs.

### Industries Being Reshaped

- **Fashion Industry:** The high fashion industry can capitalize on the market demonstrated by Maison Martin Margiela's Artisanal 2010 collection for DIY and whimsical designs.
- **Art Industry:** By drawing from the Surrealist art movement, the art industry can create products that appeal to consumers' desire for unfamiliar and dreamlike forms.
- **Consumer Products Industry:** Companies outside the fashion and art industries can capitalize on consumer desire for Surrealist and whimsical designs by creating consumer products such as home decor or technology with these elements.

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