# String-Integrated Makeup Looks This Maison Margiela Couture Collection Boasts Adornments in Thread By Laura McQuarrie | Published 2017-01-27 | Unique Source: Trend Hunter, https://www.trendhunter.com/trends/maison-margiela-couture References: [hellogiggles](http://hellogiggles.com/woah-pat-mcgraths-makeup-couture-fashion-show-unlike-anything-weve-ever-seen/?utm_campaign=twittersocialflow&utm_source=Social&utm_medium=Twitter) & [vogue](http://www.vogue.com/fashion-shows/spring-2017-couture/maison-martin-margiela/slideshow/collection) For the Spring/Summer 2017 Maison Margiela couture show at Paris Fashion Week, renowned editorial and runway makeup artist Pat McGrath created a series of unique makeup looks to complement the looks by designer John Galliano. Just as a few strings of white thread were draped across the body of a red coat modeled by Mayowa Nicholas, the faces of a few models were accented with actual pieces of thread, rather than makeup that would be just as capable as creating similar results when viewed from afar. When one begins to view the details in the collection as a whole, the Maison Margiela couture outfits seem to offer a commentary on privacy, filters and personal identity, especially in the age of technology and selfies. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 75% | Activity: 29% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) > [Bizarre](https://www.trendhunter.com/bizarre) ## Key Themes ### What's Driving This Trend - **Thread-adorned Makeup:** The trend of incorporating thread into makeup looks offers a new form of texture and visual interest to a traditionally flat canvas. - **Fashion-tech Commentary:** Using fashion to comment on privacy, filters, and personal identity in the age of technology offers disruptive innovation opportunities for both the fashion and tech industries. - **Alternative Makeup Materials:** Exploring non-traditional materials for makeup application and innovation, such as thread, presents an opportunity for breakthrough in the cosmetics industry. ### Who This Affects Most - **Fashion:** The use of unconventional materials in makeup application provides disruptive opportunities across the fashion industry, from runway to consumer products. - **Cosmetics:** Incorporating non-traditional materials in makeup application could lead to new products and breakthrough innovation within the cosmetics industry. - **Technology:** Using fashion as a medium to comment on technology and privacy presents an opportunity for technological development and application in the fashion industry. ## Related on Trend Hunter - [Whimsical Couture Settings](https://www.trendhunter.com/trends/chanel-spring-summer-2026.md) - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md) - [Intimate Spring Fashion](https://www.trendhunter.com/trends/louis-vuitton-springsummer-2026.md) - [Luxurious Eyewear Releases](https://www.trendhunter.com/trends/gentle-monster-6.md) - [Collaborative Footwear Capsules](https://www.trendhunter.com/trends/maison-margiela-x-christian-louboutin.md) - [Pixelated Runway Displays](https://www.trendhunter.com/trends/pixelated.md) - [Body Artwork-Inspired Fashion](https://www.trendhunter.com/trends/body-tattoo.md) - [Reimagined Digital Fashion](https://www.trendhunter.com/trends/deep-23.md) - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md)