# Phone-Integrating Fashion Shows Maison Margiela 2018 Couture Encourages Flash Phone Photography By Kalin Ned | Published 2018-01-26 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/maison-margiela-2018-couture References: [vogue](https://www.vogue.com/fashion-shows/spring-2018-couture/maison-martin-margiela) & [standard](https://www.standard.co.uk/fashion/news/maison-margiela-haute-couture-fashion-week-paris-2018-john-galliano-a3748281.html) The [Maison Margiela](https://www.trendhunter.com/trends/galaxy-z-flip-5s) 2018 couture line bedazzled the audience as they were encouraged to use the flash on their phone cameras to capture the reflection and color-altering properties of the fabrics. The show carried over an overall futuristic, alien-like vibe, however its core design inspiration lies somewhere else. The illusion of plain colored fabrics in the Maison Margiela 2018 couture ensembles was broken by the glamorous and [retro technicolor](https://www.trendhunter.com/trends/tabi-broken-mirror). It was an effect revealed only through a mobile device. With his prismatic rainbow haute couture, John Galliano seemed to accurately represent the realities of the modern subconscious -- a physical immediacy of the external world and the distorted version of it, produced by screens and social media. The result is a highly interactive haute couture fashion show with nested magical moments. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 88% | Activity: 66% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Luxury Fashion](https://www.trendhunter.com/luxuryfashion) ## Key Themes ### What's Driving This Trend - **Flash Phone Photography:** Opportunity for fashion brands to embrace the use of phone cameras to create interactive fashion show experiences. - **Technicolor Fabrics:** Chance for textile industry to develop fabrics with color-altering properties, enhancing the visual experience of fashion shows. - **Interactive Haute Couture:** Potential for fashion industry to incorporate technology and interactivity into high-end fashion shows for a more engaging audience experience. ### Who This Affects Most - **Fashion:** Fashion brands can capitalize on the trend of integrating phone photography into fashion shows, creating unique and immersive experiences for their audiences. - **Textile:** Textile manufacturers have an opportunity to innovate by developing fabrics with special color-altering properties, offering new possibilities for fashion designers. - **Technology:** Technology companies can explore partnerships with fashion brands to create interactive and immersive experiences through the use of smartphones and other devices. ## Related on Trend Hunter - [Whimsical Couture Settings](https://www.trendhunter.com/trends/chanel-spring-summer-2026.md) - [Pixelated Runway Displays](https://www.trendhunter.com/trends/pixelated.md) - [Intimate Spring Fashion](https://www.trendhunter.com/trends/louis-vuitton-springsummer-2026.md) - [Reimagined Digital Fashion](https://www.trendhunter.com/trends/deep-23.md) - [AI-Inspired Fantastical Bridal Collections](https://www.trendhunter.com/trends/fantastical-bridal-collection.md) - [High-Fashion Flip Phones](https://www.trendhunter.com/trends/galaxy-z-flip-5s.md) - [Luxe Fashion House Smartphones](https://www.trendhunter.com/trends/galaxy-z-flip-4.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Dynamic Shape-Shifting Dresses](https://www.trendhunter.com/trends/primrose-dress.md)