# Distorted Desert Shoots The Maison Kitsune Spring Line Was Captured in an Unreal Location By Malika Renee Butss | Published 2015-07-08 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/maison-kitsune References: [kitsune.fr](http://www.kitsune.fr/journal/2015/06/wear/paris-desert-maison-kitsune-springsummer-2016-mens-collection/) & [style](http://www.style.com/fashion-shows/spring-2016-menswear/maison-kitsune) While most brands showcased this season's menswear on the runway, [Maison Kitsune](https://www.trendhunter.com/trends/barbour-and-maison-kitsun) took a Salvador Dali approach to its S/S '16 release. A concept by the eccentric Pierpaolo Ferrari, this [desert shoot](https://www.trendhunter.com/trends/rudsak-ss25-collection) provides all kinds of [surrealistic elements](https://www.trendhunter.com/trends/khaotique-noir). As opposed to using a variety of male models, the star of this shoot is Paris-based Corentin Renault. The brunette model is seen in head-to-toe in Maison Kitsune S/S '16 while posing in an object-filled desert. Looking chic in workwear, cornflower blue moleskin materials, geometric micro floral patterns and other adventurous attire, Renault is seen juxtaposed with doorways in the middle of the desert, colossal lip-shaped sofas and Greek architecture. The male model is also seen lifting boulders with ease while sporting the smartest Maison Kitsune apparel. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 76% | Activity: 20% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What Makes This Trend Stand Out - **Surrealist Fashion Shoots:** Brands can conceptualize their product through surrealistic fashion shoots for a unique marketing strategy. - **Single Model Fashion Campaigns:** Companies can use a single model to showcase their clothing line for continuity and emphasis on the clothes. - **Fashion and Architecture Collaborations:** Clothing companies can team up with architects to create unique and visually-stunning photoshoots that showcase both fashion and architecture. ### Sectors Adopting This - **Fashion:** The fashion industry can utilize surrealistic shoots to showcase new collections and set themselves apart from competitors. - **Advertising:** Advertising industries can use these types of surrealistic fashion shoots to create brand identity and tell a story. - **Architecture:** Architecture industry can create visually-striking collaboration projects with fashion companies that showcase architecture in a new light. ## Related on Trend Hunter - [Minimalist Gallery Runways](https://www.trendhunter.com/trends/saint-laurent-springsummer-2024.md) - [Sophisticated Menswear Runway Shows](https://www.trendhunter.com/trends/gucci-men.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Desert-Inspired Fashion Collections](https://www.trendhunter.com/trends/rudsak-ss25-collection.md) - [Avant-Garde Street Capsules](https://www.trendhunter.com/trends/day-3-capsule-2.md) - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md) - [Archetypal Fashion Debuts](https://www.trendhunter.com/trends/la-famiglia-collection.md) - [Pixelated Runway Displays](https://www.trendhunter.com/trends/pixelated.md)