# Chic Moody Catalogs The Maison Kitsune SS12 Lookbook is Darkly Sophisticated By Meghan Young | Published 2012-01-02 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/maison-kitsune-ss12 References: [hypebeast](http://hypebeast.com/2011/12/maison-kitsune-2012-springsummer-collection/) & [kitsune.fr](http://kitsune.fr/) The Maison Kitsune SS12 catalog is an interesting mix of moody shots and preppy styles. As sunny as prim and proper looks might be, these images are full of darkness. Shot by photographer Max Fargo, the Maison Kitsune SS12 lookbook is a perfect example of his signature style. Mysterious and mischievous, each shot accents the [simplicity of Maison Kitsune's fashion designs](https://www.trendhunter.com/trends/stein). Full of detail (aside from color since it is shot completely in [black and white](https://www.trendhunter.com/trends/jiyongkim-fw25)) the Maison Kitsune SS12 catalog adds another dimension to the collection. Although the new year will continue the [ladylike fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25) that was made popular by the royal family, the Maison Kitsune SS12 collection shows that it can have an edge to it as well. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 39% | Activity: 24% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Dark Moody Fashion:** Expanding beyond traditional prim and proper looks to include edgier, moody styles in fashion catalogs. - **Black and White Photography:** Utilizing the simplicity and contrast of black and white photography to create striking fashion lookbooks. - **Mysterious and Mischievous Aesthetic:** Incorporating a sense of mystery and playfulness into fashion photography to add depth and intrigue to collections. ### Who This Affects Most - **Fashion:** Creating catalogs and lookbooks that showcase fashion collections with a dark, sophisticated aesthetic. - **Photography:** Developing black and white photography techniques and styles for capturing fashion images that evoke emotion and curiosity. - **Fashion Retail:** Exploring opportunities to curate and market fashion collections that appeal to consumers seeking a combination of elegance and edginess. ## Related on Trend Hunter - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Gingham-Forward Apparel Edits](https://www.trendhunter.com/trends/maison-amorys-gingham-edit.md) - [Fabric-Centric Spring Fashion Capsules](https://www.trendhunter.com/trends/sage-nation-5.md) - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Avant-Garde Street Capsules](https://www.trendhunter.com/trends/day-3-capsule-2.md)