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# American Superhero-Inspired Editorials
The Pre-Fall Maison Kitsuné Collection Has a Vintage Look

By Riley von Niessen | Published 2017-01-24 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/maison-kitsun
References: [hypebae](https://hypebae.com/2017/1/maison-kitsune-2017-pre-fall-collection) & [shop.kitsune.fr](https://shop.kitsune.fr/)

[Maison Kitsuné](https://www.trendhunter.com/trends/barbour-and-maison-kitsun), a French fashion brand that was first conceived back in 2002, recently released an editorial that promotes the many different styles that are available as a part of its pre-Fall 2017 collection.

It's reported that many of the pieces were inspired by [American superheroes](https://www.trendhunter.com/trends/fantastic-four-first-steps), however the way in which this is executed is rather abstract -- with accents like New York's iconic skyline said to channel them. All of the garments from the Maison Kitsuné collection are modeled on a single female muse, who poses in front of vintage-style pop art backgrounds. This gives the images a unique appearance that helps the apparel to standout, while also helping to maintain a [minimalist aesthetic](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit).

Ensembles are diverse, as frilly dresses and shirts, masculine polka-dot suits and simplistic athletic wear are all included -- making for an expansive collection that has broad appeal.

## Trend Insights (Trend Hunter)

- Score: 4.8/10
- Popularity: 77% | Activity: 58% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography)

## Key Themes

### What's Driving This Trend

- **Superhero-inspired Fashion:** Opportunities for fashion brands to incorporate abstract interpretations of pop culture references into their designs.
- **Minimalist Fashion Photography:** The potential for brands to create unique and visually appealing marketing materials by using vintage-style pop art backgrounds in their photo shoots.
- **Gender-neutral Fashion:** The expansion of fashion collections to include a diverse array of styles, including both frilly dresses and masculine suits, to appeal to a wider range of consumers.

### Who This Affects Most

- **Fashion:** Incorporating abstract interpretations of pop culture references into designs, creating unique marketing materials through photo shoots, and expanding collections to include diverse styles could all disrupt the fashion industry.
- **Entertainment:** The success of superhero-inspired fashion collections highlights the potential for entertainment companies to collaborate with fashion brands to create co-branded collections based on popular franchises.
- **Advertising:** The use of vintage-style pop art backgrounds in fashion photography presents unique opportunities for advertising agencies to create visually appealing and memorable campaigns for their clients.

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