# Grungy High-End Boutiques The New Maison Kitsuné NYC Store Aims to Be Edgy Like Its Location By Rebecca Byers | Published 2015-04-15 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/maison-kitsun-nyc References: [highsnobiety](http://www.highsnobiety.com/2015/04/13/maison-kitsune-store-new-york-city/) & [selectism](http://www.selectism.com/2015/04/10/maison-kitsune-lower-east-side-new-york/) The newest [Maison Kitsuné NYC](https://www.trendhunter.com/trends/la-maison-gnrale) recently opened its doors, revealing a quaint Lower East Side retail space that aims to be the anti-thesis to the brand's upscale location within the NoMad Hotel. The French music label and fashion brand chose Rivington Street for the new location. The charming, understated boutique packs quite a lot of personality into only 700-square-feet of retail space. The second Maison Kitsuné NYC location, the shop features the entire [men's and women's collections](https://www.trendhunter.com/trends/womens-clothing-boutique) in addition to The charming space is characterized by oak wood flooring, off-white walls and simplistic white metal clothing displays that put the spotlight on the clothing and the customers. The purposefully "grunge" space also boasts a colorful custom Beverly Hills Hotel wallpaper print that adds to the atmosphere. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 70% | Activity: 87% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What's Driving This Trend - **Grungy Aesthetic:** Retail spaces can incorporate a grunge-style aesthetic to add personality, depth, and mood to product displays. - **Quaint Spaces:** Smaller shopping spaces can still provide a unique, charming experience for customers when designed with thoughtful details and functional minimalism. - **Anti-upscale Locations:** Brands can appeal to diverse demographics and make a statement by opening shops in unconventional locations that align with the brans's aesthetic or values. ### Who This Affects Most - **Fashion Retail:** Fashion retailers can utilize quaint, grungy spaces to enhance the shopping experience and showcase their products in a unique way. - **Interior Design:** Interior designers can collaborate with retail spaces to create custom wallpaper or showcase products in a minimalist, grungy atmosphere. - **Real Estate Marketing:** Real estate professionals can appeal to alternative brands or target markets by promoting unconventional locations with unique aesthetic features. ## Related on Trend Hunter - [Unique Concept Clothing Stores](https://www.trendhunter.com/trends/base-store.md) - [Personalization-Focused Retail Concepts](https://www.trendhunter.com/trends/golden-goose-opens-in-nyc.md) - [Elegantly Minimalist Retail Environments](https://www.trendhunter.com/trends/retail-environment.md) - [Distinctive Luxury Retail Spaces](https://www.trendhunter.com/trends/jacquemus-boutique.md) - [Vibrant Fashion Boutique Restorations](https://www.trendhunter.com/trends/fashion-boutique1.md) - [Rejuvenated Concept Candle Stores](https://www.trendhunter.com/trends/candle-stores.md) - [Luxe Concept Retail Spaces](https://www.trendhunter.com/trends/saint-laurent-rive-droite-1.md) - [Contemporary Luxury Retail Spaces](https://www.trendhunter.com/trends/contemporary-luxury.md) - [Parisian Flagship Boutiques](https://www.trendhunter.com/trends/saint-laurent-avenue-montaigne.md)