# Parisian Picnic Lookbooks Maison Kitsuné and SOTO Berlin Celebrate Cultural Mingling By Vasiliki Marapas | Published 2014-07-10 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/maison-kitsun-and-soto-berlin References: [highsnobiety](http://www.highsnobiety.com/2014/07/08/maison-kitsune-soto-berlin-spring-summer-2014-capsule-collection/) & [sotostore](http://www.sotostore.com/) A collaboration between [Maison Kitsune](https://www.trendhunter.com/trends/barbour-and-maison-kitsun) and SOTO Berlin has resulted in a capsule collection for the Spring/Summer 2014 season. The French brand's signature tee and sweater was reworked with a Germanic flair. In other words, Paris meets Berlin and we couldn't be more pleased with the outcome. Along with the clothing, the collection offers an iPhone 5 case emblazoned with the seasonal design. The capsule collection is available in-store and online at SOTO Berlin. The cultural and aesthetic blend is reflected in the lookbook. A blissful-looking couple enjoy a Parisian picnic -- wine, cheese, grapes and, of course, croissants -- while a make-shift interpretation of the Eiffel Tower twinkles nearby. The delighted couple wear shirts that read 'Berlinois,' again, reflecting the coalescence of two different worlds. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 45% | Activity: 25% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Cultural Mingling in Fashion:** The collaboration between Maison Kitsune and SOTO Berlin highlights the trend of merging different cultural influences in fashion, creating unique and diverse styles. - **Capsule Collections:** The release of the capsule collection for the Spring/Summer 2014 season demonstrates the trend of limited edition fashion collections that offer exclusive and unique designs. - **City-inspired Lookbooks:** The incorporation of iconic elements from Paris and Berlin in the lookbook showcases the trend of using cityscapes as inspiration for fashion campaigns. ### Who This Affects Most - **Fashion Design:** The fashion industry can capitalize on the trend of cultural mingling by creating collections that highlight the fusion of different global influences. - **Retail:** The release of capsule collections presents opportunities for retail companies to attract customers with limited edition and exclusive products. - **Advertising:** The use of city-inspired lookbooks provides advertising agencies with opportunities to create captivating visual campaigns that capture the essence of different cities in a creative and compelling way. ## Related on Trend Hunter - [Stylish Urban Picnic Apparel](https://www.trendhunter.com/trends/picnic-collection.md) - [Camo Print Summer Furniture](https://www.trendhunter.com/trends/maison-kitsune-1.md) - [Intercontinental Collaborative Capsules](https://www.trendhunter.com/trends/bornxraised-and-paris-saintgermain.md) - [Lifestyle Collection Collabs](https://www.trendhunter.com/trends/highsnobiety-x-bauhausarchiv.md) - [Rooftop Clothing Pop-Ups](https://www.trendhunter.com/trends/ami-paris.md) - [Luxe Supermarket Minimal Fashion](https://www.trendhunter.com/trends/erewhon-supermarket.md) - [Sporty Resort Capsules](https://www.trendhunter.com/trends/paper-x-four-seasons.md) - [Consumption-Inspired Fashion Capsules](https://www.trendhunter.com/trends/loutre-2.md) - [Sophisticated Backpack Stores](https://www.trendhunter.com/trends/sophisticated-backpack.md)