# Lavish Sugarcane Rums Bundaberg Rum Unveils Limited-Time 'Maison de Bundy’s Blanc de Cane' By Niko Pajkovic | Published 2022-06-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/maison-de-bundys-blanc-de-cane References: [manofmany](https://manofmany.com/lifestyle/drinks/bundaberg-rum-uber-eats?utm_source=feedly&utm_medium=webfeeds) & [bundabergrum.au](https://www.bundabergrum.com.au/)  [Bundaberg Rum](https://www.trendhunter.com/trends/bundaberg), a boutique rum maker referred to as "sugarcane champagne" has partnered with [Uber Eats](https://www.trendhunter.com/trends/game-set-matcha-sushi-pop) to launch '[Maison de Bundy’s Blanc de Cane](https://www.trendhunter.com/trends/adriatico-roasted-amaretto-planteray-rum-cask).' The all-new expression will be sold at just three exclusive venues in Australia, where they will give away bottles for free as a promotional tactic. The 'Maison de Bundy’s Blanc de Cane' takes inspiration from the wine-growing region of France and is offered in a premium 640ml glass bottling that comes dressed in a black and gold design. “We know Bundy is affectionately dubbed ‘sugarcane champagne’ throughout Queensland – and further afield, too – so we’re overjoyed to have been able to collaborate with Bundy to create this exclusive item. While the name is tongue in cheek, the product is world-class in every way,” said Lucas Groeneveld, Uber Eats General Manager of Retail. Image Credit: Bundaberg Rum ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 35% | Activity: 42% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Boutique Sugarcane Rums:** Opportunities for boutique distilleries to create unique rum products and partnerships. - **Exclusive Venue Sales:** Exclusive venues for sales and promotional giveaways of limited edition rum products. - **Premium Packaging Design:** Innovative packaging design to create a luxury feel and attract customers. ### Industries Being Reshaped - **Craft Distilleries:** Craft distilleries have the opportunity to create limited edition, premium boutique sugarcane rums. - **Hospitality:** Exclusive venues and hospitality providers can sell and serve limited edition boutique rum products as promotional tactics and attract customers. - **Packaging Design:** Packaging design firms can innovate on luxury packaging designs to help boutique rum makers differentiate from competitors and create brand value. ## Related on Trend Hunter - [Innovative Luxury Rum Brands](https://www.trendhunter.com/trends/luxury-rum.md) - [Exotic Rum Expansions](https://www.trendhunter.com/trends/casa-baru.md) - [Premium Scotland-Distilled Rums](https://www.trendhunter.com/trends/duo-white-rum.md) - [Travel-Exclusive Premium Rums](https://www.trendhunter.com/trends/bicentenario-ron-ultra-anejo.md) - [International Aged Rum Collections](https://www.trendhunter.com/trends/holmes-cay.md) - [Cask-Strength American Rums](https://www.trendhunter.com/trends/mainland-rum.md) - [Tropical Rum Distributions](https://www.trendhunter.com/trends/beach-bum-rum.md) - [Bison Grass-Infused Rums](https://www.trendhunter.com/trends/bison-grass-infused-rum.md) - [High-End Artisanal Rums](https://www.trendhunter.com/trends/artisanal-rum.md)