# Sport-Centric Fashion Capsule Jordan Brand Unveils a Capsule for Maison Château Rouge By Amy Duong | Published 2022-07-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/maison-chteau-rouge References: [hypebeast](https://hypebeast.com/2022/7/jordan-brand-x-maison-chateau-rouge-collab-ss22) & [nike](http://nike.com/) [Jordan Brand](https://www.trendhunter.com/trends/city-boot) works in collaboration with [Maison Château Rouge](https://www.trendhunter.com/trends/maison-margiela-x-christian-louboutin) on a new collection of fashion apparel for the season that perfectly fuses both brands together. The collection is made up of both footwear and apparel items that are ready to wear and aims to "unite youth international" as it describes. It is made up of silhouettes including pants, shorts, and jackets that are "made for all." It also features footwear including the Jordan Series Mid silhouette and the [Jordan 2](https://www.trendhunter.com/trends/air-jordan-23) sneaker model. It is designed in a brown and white colorway palette that follows the same theme as the clothing collection of the range. The shoes also feature solid white leather as the base foundation and are marked with bright orange accents. Image Credit: Nike, Jordan Brand, Maison Château Rouge ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 41% | Activity: 23% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### What's Driving This Trend - **Sport-fashion Collaboration:** Collaboration between fashion brands and sport-oriented ones create new opportunities for fashion trends - **International Youth Fashion:** Fashion trends that target international, diverse and young consumers - **Ready-to-wear Footwear:** Footwear designs with a focus on practicality and versatility ### Who This Affects Most - **Fashion:** Fashion industry can benefit from this type of collaboration for producing exceptional designs and attracting new customers. - **Athletic Apparel:** Athletic apparel companies can add more style to their clothing to attract new customers and increase their appeal. - **Footwear:** The collaboration between fashion brands and sport-oriented ones present an opportunity to create unique footwear designs that appeal to a wider audience. ## Related on Trend Hunter - [Intercontinental Collaborative Capsules](https://www.trendhunter.com/trends/bornxraised-and-paris-saintgermain.md) - [Court Style Capsules](https://www.trendhunter.com/trends/afterpay-dropshop-rhude.md) - [Court Style Capsules](https://www.trendhunter.com/trends/afterpay-dropshop-and-rhude.md) - [Sneaker-Inspired Dynamic Apparel](https://www.trendhunter.com/trends/one-block-down-2.md) - [Sleek Contrasting Sneaker Colorways](https://www.trendhunter.com/trends/air-jordan-23-2.md) - [Porcelain-Inspired Streetwear Capsules](https://www.trendhunter.com/trends/lacoste-x-clot.md) - [Luxury Basketball-Themed Fashion Capsules](https://www.trendhunter.com/trends/basketball-series.md) - [Retro Sports Capsules](https://www.trendhunter.com/trends/marty-supreme.md) - [Collaborative Sportswear Collections](https://www.trendhunter.com/trends/nike-and-offwhite.md)