# Illustrated Origami Logos Maison Chatou Wine Packaging Features Two-Dimensional Folded Forms By Amelia Roblin | Published 2013-02-26 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/maison-chatou-wine-packaging References: [packagingoftheworld](http://www.packagingoftheworld.com/2013/02/maison-chatou-student-project.html) & [behance.net](http://www.behance.net/gallery/Maison-Chatou-French-Wine/7212387) In [Maison Chatou Wine](https://www.trendhunter.com/trends/maison-marrain) packaging, the illustrated medium references papercraft with a collection of lovely little [origami-style drawings](https://www.trendhunter.com/trends/origami-series). The three varieties of [grape-derived alcoholic beverages](https://www.trendhunter.com/trends/developed-through-time) are branded with one of three icons of the classic French hunt including the stag, the fox and the boar. Student designer Alice Bouchardon assigned these animals to the syrah, the chardonnay and the cabernet sauvignon respectively, pairing them with stylized patterns of the nature found in their home environments of the European wilderness. Despite the visual intricacy of the images of Maison Chatou Wine packaging, the format of the bottles maintains a clarity about it. There is minimal text on the front and the lovely background colors are derived from the scrumptious tones of the drinks. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 79% | Activity: 87% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Illustrated Packaging Design:** There is an opportunity to incorporate illustrated designs on packaging to create a visually pleasing and unique product branding. - **Origami Art Style:** There is an opportunity to use origami art style to create a distinctive visual representation to add value to a product. - **Minimalist Product Labeling:** There is an opportunity to remove excessive text from product packaging design to create clean and simplistic branding. ### Who This Affects Most - **Wine Industry:** The wine industry can use illustrated origami-style packaging design to create a unique visual identity and appeal to consumers. - **Packaging Industry:** The packaging industry can incorporate minimalist and illustrated designs to create visually appealing and recognizable packaging for various products. - **Design Industry:** The design industry can explore new ways of incorporating art styles like origami to create disruptive branding and design solutions for clients. ## Related on Trend Hunter - [Pulp-Based Wine Wraps](https://www.trendhunter.com/trends/perrier-jouet-1.md) - [Design-Forward Champagne Packaging](https://www.trendhunter.com/trends/simon-porte-jacquemus.md) - [Quirky Paper Wine Bottles](https://www.trendhunter.com/trends/ugly-duck.md) - [Perfume-Inspired Wine Bottles](https://www.trendhunter.com/trends/chloe-wine-collection.md) - [Label-Less Wine Bottles](https://www.trendhunter.com/trends/crate-by-fourth-wave-wines.md) - [Eco Boxed Wine Duos](https://www.trendhunter.com/trends/boxed-wines.md) - [Nostalgic Game-Inspired Wine Bottles](https://www.trendhunter.com/trends/finca-de-la-rica.md) - [Re-Designed Family-Owned Olive Oils](https://www.trendhunter.com/trends/itxart-olive-oil.md) - [Creative Collectible Spirits Bottles](https://www.trendhunter.com/trends/collectible-spirits-bottle.md)