# Customized Luxury Chocolates Nestle's Maison Cailler Sweets are Personalized to Individual Tastes By Katherinev123 | Published 2011-10-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/maison-cailler References: [popsop](http://popsop.com/50342) & [maisoncailler](http://www.maisoncailler.com/) [Nestle](https://www.trendhunter.com/trends/nestl-easter-eggs) is targeting luxury- and indulgence-loving consumers with its new line of [personalized chocolates](https://www.trendhunter.com/trends/venchi-chocoviar) made by [Maison Cailler](https://www.trendhunter.com/trends/the-mot-serve), Nestle's chocolate factory in Broc. This factory, purchased by the Nestle company in 1929, is known for producing high-quality -- "haute couture" -- chocolate. The Maison Cailler chocolates are an attempt at providing more customer customization. To discover their chocolate preferences, Nestle's customers must first order a box of five "tasting" chocolates, says Popsop, from the Maison Cailler website. Then, the customer follows steps to find out her individual "chocolate personality" to order a box of chocolates that is matched to her unique chocolate taste. Along with the box of chocolates, the customer receives a booklet containing descriptions of each chocolate personality. Nestle's Maison Cailler is just one of the brand's efforts at increasing customer customization. Previously, Nestle launched a specialized nutrition system for babies called BabyNes. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 25% | Activity: 64% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Personalized Chocolates:** Chocolatiers are embracing customization to cater to individual tastes and preferences. - **Luxury Indulgence:** Brands are targeting luxury-loving consumers with high-quality, premium chocolate experiences. - **Customer Customization:** Companies are developing innovative ways for customers to personalize their products, enhancing customer satisfaction and engagement. ### Sectors Adopting This - **Chocolatiers and Confectionery Manufacturers:** Chocolatiers and confectionery manufacturers are incorporating customization to create unique chocolate experiences. - **Luxury Goods:** The luxury goods industry is capitalizing on the growing demand for personalized and indulgent experiences. - **Food and Beverage Manufacturing:** Food and beverage manufacturers are exploring customer customization as a way to differentiate their products and drive consumer loyalty. ## Related on Trend Hunter - [Custom Chocolate Bar Studios](https://www.trendhunter.com/trends/kitkat-made-4-u-creator-studio.md) - [Customized Corporate Chocolate Gifts](https://www.trendhunter.com/trends/bitzels-chocolate.md) - [Bakery-Inspired Chocolate Products](https://www.trendhunter.com/trends/nestl-confectionery.md) - [Adult-Targeted Milk Chocolates](https://www.trendhunter.com/trends/gnaw-chocolate-bar.md) - [Branded Candy Easter Products](https://www.trendhunter.com/trends/nestl-easter-eggs.md) - [Collaboration Easter Chocolate Products](https://www.trendhunter.com/trends/nestle-easter-products.md) - [DIY Chocolate Wrappers](https://www.trendhunter.com/trends/diy-chocolate-wrapper.md) - [Customizable Retail Experiences](https://www.trendhunter.com/trends/personalized-offerings.md) - [Decadent High-Quality Chocolate Bars](https://www.trendhunter.com/trends/lindt-chocolate-bar.md)