# Mainstream Eskimo Kicks Nike Sportswear Matagi Pack Tries Hard, Fails By Brian G Randles | Published 2009-10-10 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/mainstream-eskimo-kicks-nike-sportswear-matagi-pack-tries-hard-but-fails References: [highsnobiety](http://www.highsnobiety.com/news/2009/10/09/nike-sportswear-matagi-pack-terminator-hi-qs-air-baked-mid-qs-air-macropus-lite-qs/) & [nike](http://www.nike.com/nikeos/p/nike/en_US/?) The [Nike](https://www.trendhunter.com/trends/dunk-low-abominable-snowman) Sportswear Matagi Pack features shoes that look like they should be on the feet of an Eskimo. Some of the odd sporting shoes are made of horsehair, while some are [made of fur](https://www.trendhunter.com/trends/pony-hair). A valiant effort for the international sports company, but ultimately the only people who are going to be sporting these [snow-friendly kicks](https://www.trendhunter.com/trends/winterized-running-shoes) are directly related to Napoleon Dynamite. Check out more of the Nike Sportswear Matagi Pack at the link below. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 66% | Activity: 53% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What Makes This Trend Stand Out - **Winter-inspired Footwear:** There is an opportunity for companies to create winter-inspired footwear that combines functionality with modern style. - **Sustainable Materials:** A trend towards using sustainable materials in fashion could inspire companies to create winter shoes that are both eco-friendly and functional. - **Retro Style:** There is a growing interest in retro style in fashion, and this could be an opportunity for companies to create winter shoes with a vintage feel. ### Sectors Adopting This - **Sportswear:** Sportswear companies have the opportunity to create functional and stylish shoes that cater to winter sports enthusiasts. - **Fashion:** Fashion companies can create winter shoes that combine functionality with modern style, catering to those who want to stay warm and trendy. - **Sustainability:** Companies that focus on sustainable materials could create eco-friendly winter shoes that cater to environmentally-conscious consumers. ## Related on Trend Hunter - [Streetwear-Inspired Snow Boots](https://www.trendhunter.com/trends/snow-boot.md) - [Bigfoot-Inspired Bizarre Footwear](https://www.trendhunter.com/trends/ninlo.md) - [Fuzzy Blue Sneakers](https://www.trendhunter.com/trends/dunk-low-abominable-snowman.md) - [Fuzzy Winter-Themed Sneakers](https://www.trendhunter.com/trends/abominable-snowman-dunk-low.md) - [Outerwear-Inspired Footwear Styles](https://www.trendhunter.com/trends/basecamp-footwear.md) - [Icy-Inspired Textural Golf Sneakers](https://www.trendhunter.com/trends/air-pegasus-89-g.md) - [Sporty Winter Boots](https://www.trendhunter.com/trends/sporty-winter-boot.md) - [Chic Camo-Patterned Road Sneakers](https://www.trendhunter.com/trends/nike-vomero-premium-black-realtree.md) - [Streetwear Hiking Sneakers](https://www.trendhunter.com/trends/hoka-tor-summit.md)