# Seasonal Lobster Roll Specials Friendly’s is Serving Up a Maine Style Lobster Roll This Summer By Katherine Pendrill | Published 2024-06-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/maine-style-lobster-roll References: [fastfoodpost](https://www.fastfoodpost.com/friendlys-adds-maine-style-lobster-roll-double-stack-burger-smores-sundae-and-more-as-part-of-new-summerfest-menu/)  Summer has arrived and Friendly’s is kicking off the season with some tasty seasonal offerings like the new Maine Style Lobster Roll, Lobster & Shrimp Quesadilla, Strawberry Salad, and more. Available now through October 2, 2024, all of Friendly's seasonal summer offerings are part of the brand's [Friendly’s SummerFest](https://www.trendhunter.com/trends/lobster-and-shrimp-quesadilla) menu. The star of the new menu is the Maine Style Lobster Roll, which consists of fresh, chilled lobster meat generously tossed in creamy mayo and served in a buttery grilled roll. For those who prefer their lobster served warm, Friendly's also offers a Connecticut Style Lobster Roll, which features warm chunks of tender lobster meat served on a classic grilled roll with a side of melted butter. Other highlights from [Friendly's SummerFest](https://www.trendhunter.com/trends/summer-festival-menu) menu include the Double Stack Burger, Lobster Bisque Soup, Strawberry Salad and more. Image Credit: Friendly’s ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 36% | Activity: 39% | Freshness: 25% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Seasonal Seafood Delicacies:** Friendly’s introduction of limited-time lobster rolls caters to the growing consumer demand for seasonal and specialty seafood dishes. - **Summer-themed Menus:** The launch of Friendly’s SummerFest menu underlines the increasing popularity of thematic seasonal menus that enhance dining experiences. - **Lobster Roll Variants:** Offering both Maine Style and Connecticut Style Lobster Rolls showcases the trending diversity in classic dishes to meet varied consumer preferences. ### Industries Being Reshaped - **Restaurant Chains:** Friendly’s seasonal seafood menu highlights a strategy within restaurant chains to attract patrons with limited-time, enticing menu items. - **Seafood Suppliers:** The emphasis on fresh lobster in Friendly’s seasonal offerings indicates rising opportunities for seafood suppliers to partner with restaurant brands. - **Food & Beverage Marketing:** Friendly’s SummerFest illustrates the effectiveness of seasonal marketing campaigns in driving customer excitement and sales. ## Related on Trend Hunter - [Summertime Lobster Menus](https://www.trendhunter.com/trends/summer-festival-menu.md) - [Stuffed Seafood Quesadillas](https://www.trendhunter.com/trends/lobster-and-shrimp-quesadilla.md) - [Lobster-Focused Summer Menus](https://www.trendhunter.com/trends/seasonal-seafood-offerings.md) - [Lobster-Based Seasonal Menus](https://www.trendhunter.com/trends/lobster-mac.md) - [Seasonal Lobster Meal Kits](https://www.trendhunter.com/trends/summer-lobster-box.md) - [Savory Lobster Salad Sandwiches](https://www.trendhunter.com/trends/lobster-roll-blt.md) - [Crispy Fried Seafood Baskets](https://www.trendhunter.com/trends/crispy-lobster-shrimp-stack.md) - [International QSR Seafood Sandwiches](https://www.trendhunter.com/trends/mcdonalds-lobster-rolls.md) - [Lobster-Topped Seafood Entrees](https://www.trendhunter.com/trends/lobster-topped-stuffed-flounder.md)