# Confident Energy Shots Main Character 5-hour ENERGY Shots Champion Bold Expression By Laura McQuarrie | Published 2024-05-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/main-character-5hour-energy References: [fox44news](https://www.fox44news.com/business/press-releases/cision/20240522NY20322/move-over-sidekicks-the-main-character-5-hour-energy-shot-is-here-to-make-this-summer-all-about-you/) & [5hourenergy](http://5hourenergy.com/)  Main Character Energy has over 46M posts on TikTok and this phrase motivating Gen Z to live their lives to the fullest inspired Main Character [5-hour ENERGY shots](https://www.trendhunter.com/trends/5-hour-energy-2). 5-hour ENERGY collaborated with Jamie Varon, author of 2023's bestselling Main Character Energy, to create a "swicy" Watermelon Chili Lime flavor that invites people to embody their best and boldest selves. This [energy shot](https://www.trendhunter.com/trends/energy-extra-strength) touted as "a confidence boost in a bottle," is packed with vitamins, nutrients and as much caffeine as 12 ounces of the leading premium coffee, and excludes sugar and filler ingredients. This limited-release product is taking over [social media](https://www.trendhunter.com/trends/travis-kelce1) and 5-hour ENERGY is encouraging users to show off their Main Character Energy online. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 68% | Activity: 75% | Freshness: 24% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Social Media Driven Products:** Leveraging viral trends on platforms like TikTok, brands are creating products that resonate with digitally active demographics. - **Collaborations with Influential Authors:** Partnerships with popular authors offer brands a chance to infuse literary inspiration into their products, enhancing credibility and cultural relevance. - **Unique Flavor Innovations:** Introducing distinct and adventurous flavors such as Watermelon Chili Lime attracts consumers looking for novel and exciting experiences. ### Who This Affects Most - **Energy Supplements:** The energy supplement industry is seeing a shift towards products that provide both functional benefits like caffeine and emotional benefits like confidence boosting. - **Social Media Marketing:** Effectively utilizing social media platforms can amplify product launches by engaging directly with a highly interconnected consumer base. - **Health and Wellness:** There is a growing demand in the health and wellness industry for products that combine physical health benefits with mental and emotional well-being. ## Related on Trend Hunter - [Spiced Fruit-Forward Energy Shots](https://www.trendhunter.com/trends/five-hour-energy.md) - [Bold Personality-Packed Beers](https://www.trendhunter.com/trends/main-character-energy.md) - [Smoothie-Like Energy Shots](https://www.trendhunter.com/trends/summer-smoothie-energy-shot.md) - [Glow-in-the-Dark Energy Shots](https://www.trendhunter.com/trends/5hour-energy-glow-motion.md) - [Birthday Cake-Flavored Energy Shots](https://www.trendhunter.com/trends/confetti-craze.md) - [Candy-Flavored Energy Shots](https://www.trendhunter.com/trends/5hour-energy-tasty-caffeine.md) - [Gaming-Inspired Energy Shots](https://www.trendhunter.com/trends/purpleberry-punch.md) - [Gamer-Focused Energy Shots](https://www.trendhunter.com/trends/5-hour-energy-1.md) - [Tropically Flavored Energy Shots](https://www.trendhunter.com/trends/extra-strength-5hour-energy.md)