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# Stylish Bush Ads
The MaiMultVerde Campaign Promotes The Plant-a-Tree Fundraiser Fashion Event

By Meghan Young | Published 2012-10-11 | Eco
Source: Trend Hunter, https://www.trendhunter.com/trends/maimultverde-campaign
References: [ibelieveinadv](http://www.ibelieveinadv.com/2012/10/maimultverde-legs-armpits-bikini/) & [g2](http://www.g2.com/)

It is not everyday, in the Western world at least, that [hairy women are embraced](https://www.trendhunter.com/trends/hair-ballad), but the MaiMultVerde campaign appears to do just that. Yet the hair on these women are far from normal. Instead, the MaiMultVerde campaign illustrations help to promote the [Plant-a-Tree Fundraiser Fashion Event](https://www.trendhunter.com/trends/burberry-x-highgrove). It does so by showing that "the bush is back in fashion," in a fun in-your-face kind of way.

Conceived and executed by [G2](https://www.trendhunter.com/trends/allterrain-construction-crane), an ad agency based in Romania, the MaiMultVerde campaign was art directed by Virgiliu Andone with creative direction by Mihai Fetcu. Hilariously illustrated by Annabella Orosz, the MaiMultVerde campaign may inspire women to not only plant a tree for the event, but also to let their own natural bush grow out.

## Trend Insights (Trend Hunter)

- Score: 6.2/10
- Popularity: 80% | Activity: 97% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco)

## Key Themes

### What Makes This Trend Stand Out

- **Embracing Natural Beauty:** Disruptive innovation opportunity: Developing products and services that celebrate and promote natural beauty, challenging traditional beauty standards.
- **Eco-friendly Fashion:** Disruptive innovation opportunity: Creating sustainable and environmentally-friendly fashion events and campaigns that raise awareness and support eco-conscious initiatives.
- **Bold and Provocative Advertising:** Disruptive innovation opportunity: Developing bold and attention-grabbing advertising strategies that challenge societal norms and foster conversations about important social and environmental issues.

### Sectors Adopting This

- **Beauty and Personal Care:** Disruptive innovation opportunity: Rethinking beauty and personal care products to align with the growing demand for natural and sustainable alternatives.
- **Fashion and Apparel:** Disruptive innovation opportunity: Incorporating eco-friendly practices and sustainability into the fashion industry to address environmental concerns and promote conscious consumerism.
- **Advertising and Marketing:** Disruptive innovation opportunity: Pushing boundaries in advertising and marketing by creating bold and provocative campaigns that challenge societal norms and drive conversations.

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