# Sweet Heat Mustard Collaborations Maille Launches New Mustard with Mike's, Maille Hot Honey Dijon By Niko Pajkovic | Published 2021-12-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/maille-hot-honey-dijon References: [prnewswire](https://www.prnewswire.com/news-releases/maille-announces-launch-of-new-mustard-maille-hot-honey-dijon-made-with-mikes-hot-honey-301436740.html) & [maille](http://www.maille.com)  Premium French mustard brand Maille has announced the launch of a new mustard product: [Maille Hot Honey](https://www.trendhunter.com/trends/honey-dijon-mustard) Dijon made with [Mike's](https://www.trendhunter.com/trends/popup-bagels1) Hot Honey. For this cross-cultural collaboration, Maille teamed up with America's beloved hot honey brand to create a sweet and spicy dijon that is unlike anything else currently on the market. In order to create the new mustard, these two cult-favorite combined their staple products -- Maille's classic Dijon Originale mustard and Mike's proprietary Hot Honey formula. "We're excited to have contributed to a new product that combines the best aspects of both Maille's mustard and our hot honey and to give foodies and fans a new way to enjoy a little sweet heat on their favorite foods," said Maille's Mustard Sommelier, Brandon Collins. Image Credit: Maille ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 30% | Activity: 51% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Sweet Heat Collaborations:** Collaborations between sweet and spicy brands to create unique flavor combinations for consumers. - **Cultural Crossover Mustards:** Cross-country or cross-cultural collaborations in the mustard industry to create innovative and diverse flavors. - **Premium Ingredient Blends:** Combining high-quality ingredients to create unique and luxurious flavor profiles in gourmet products. ### Who This Affects Most - **Condiment:** Innovations in the condiment industry with new flavor combinations and premium ingredients to cater to evolving consumer tastes and preferences. - **Specialty Food:** Cross-cultural collaborations in the specialty food industry to offer unique and diverse flavor profiles for consumers seeking premium and gourmet products. - **Snacks:** Expansion of innovative condiment flavors into the snack industry to offer new and creative snacking options for consumers. ## Related on Trend Hunter - [Piquant Honey Dijon Mustards](https://www.trendhunter.com/trends/honey-dijon-mustard.md) - [Sweet Heat DJ Mustards](https://www.trendhunter.com/trends/chipotle-honey-mustard.md) - [Limited-Time Honey-Inspired Summer Menus](https://www.trendhunter.com/trends/popup-bagels1.md) - [Spicy Sweet Dessert Collaborations](https://www.trendhunter.com/trends/the-peach-cobbler-factory-and-mikes-hot-honey.md) - [Hot Honey Goat's Cheeses](https://www.trendhunter.com/trends/montchevre-hot-honey-goat-cheese.md) - [Collaborative Hot Honey Bacons](https://www.trendhunter.com/trends/hot-honey-bacon.md) - [Spicy-Sweet Pizza Partnerships](https://www.trendhunter.com/trends/mikeys-late-night-slice.md) - [Hot Honey Goat Cheeses](https://www.trendhunter.com/trends/hot-honey-goat-cheese.md) - [Music Producer Condiments](https://www.trendhunter.com/trends/heinz-mustard-x-mustard.md)