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# Natural Keepsake Postcards
Haruka Shinji's Mailing Card Design Helps to Share the Natural World

By Laura McQuarrie | Published 2017-11-07 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/mailing-card
References: [betterlivingthroughdesign](http://www.betterlivingthroughdesign.com/accessories/preserve-your-travel-card/) & [shop.spoon-tamago](https://shop.spoon-tamago.com/collections/new/products/preserve-your-travel-card)

Postcards offer a great way for travelers to connect with loved ones at home, but most of them are incapable of capturing the sights, smells, sounds and true essence of a destination—this unique mailing card designed by Haruka Shinji helps to remedy this.

The Preserve Your Travel Card is styled with a clear window that can be used to hold a flat specimen of some kind, including something like a leaf, [a flower](https://www.trendhunter.com/trends/flower-preservation), a newspaper clipping or even a ticket. Like a regular postcard, the mailing card also includes space for [a special message](https://www.trendhunter.com/trends/gift-card-greetings) to be written for the enjoyment of the recipient.

As the sending of botanical specimens is discouraged internationally, the mailing card is only intended for domestic use.

## Trend Insights (Trend Hunter)

- Score: 2.0/10
- Popularity: 42% | Activity: 11% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### What Makes This Trend Stand Out

- **Preserved Keepsake Cards:** Designing cards that hold physical specimens can create unique and sentimental travel souvenirs.
- **Eco-friendly Tourism:** Creating tourism products that encourage appreciation and preservation of the environment.
- **Multifunctional Designs:** Designing products with added functionality creates new and exciting opportunities for both aesthetic and practical purposes.

### Sectors Adopting This

- **Tourism:** Incorporating unique and eco-friendly souvenirs into travel experiences can create a new source of revenue.
- **Stationery:** Designing multifunctional stationery products with sustainable materials can help the stationery industry remain relevant and innovative.
- **Environmental Conservation:** Encouraging eco-friendly tourism provides an opportunity for environmental conservation organizations to partner with tourism companies and promote their cause.

## Related on Trend Hunter

- [Mindful Nature Activity Cards](https://www.trendhunter.com/trends/nature-meditations-deck.md)
- [Customizable Marketing Postcards](https://www.trendhunter.com/trends/smartpress.md)
- [Immersive Greeting Card Pop-Ups](https://www.trendhunter.com/trends/anything-roots-post.md)
- [Travel Collectible Platforms](https://www.trendhunter.com/trends/world-traveler.md)
- [Nostalgic Postcard Cafe Campaigns](https://www.trendhunter.com/trends/postcards-from-peets.md)
- [Convenient Online Greeting Cards](https://www.trendhunter.com/trends/happy-tree-cards.md)
- [Digital Postcard Platforms](https://www.trendhunter.com/trends/digital-postcard.md)
- [Therapeutic Sunset-Inspired Cards](https://www.trendhunter.com/trends/sunset-spark-card-deck.md)
- [Personalized Card Creators](https://www.trendhunter.com/trends/moimoi.md)
