# Romantic Mail-Order Cocktails Burleighs Launched a Special 'Mail a Martini' for Valentine's Day By Laura McQuarrie | Published 2018-02-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/mail-a-martini References: [instagram](https://www.instagram.com/p/BeoKfo0l3E6/?taken-by=burleighsgin) & [burleighsgin](http://burleighsgin.com/product/mail-a-martini/) To usher in what it calls "a new age of home cocktail drinking," gin brand [Burleighs](https://www.trendhunter.com/trends/burleighs-raspberry-edition-gin) launched its 'Mail a Martini' service last year as a convenient way for consumers to order and enjoy pre-made cocktails. For Valentine's Day this year, the brand is putting a romantic spin on the service with a limited-edition holiday expression. The [Lychee](https://www.trendhunter.com/trends/lychee-lemonade) and [Rose Martini](https://www.trendhunter.com/trends/rose-rush) is described as a "balanced and refreshing" cocktail that is made with the Burleighs Pink Edition gin, a lychee liqueur and Liquour de Rose. For Valentine's Day this year, the Mail a Martini service makes it easy for consumers to get a taste for the spirit made with delicate botanicals like Japanese cherry blossom, pink grapefruit, hibiscus and rose. Once ordered, the £10 cocktail is delivered to consumers in a conveniently packaged pouch. Image Credit: Instagram ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 14% | Activity: 27% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Home Cocktail Drinking:** Opportunity for brands to innovate pre-made cocktail delivery services for at-home drinking. - **Limited-edition Holiday Expressions:** Opportunity to create exclusive, festive versions of pre-made cocktails to attract customers during holidays. - **Romantic Cocktails:** Opportunity for beverage companies to innovate with romantic-themed drinks to attract customers during Valentine's Day and other holidays. ### Industries Being Reshaped - **Alcohol Beverage Manufacturing:** Innovative companies can cater to increased demand for pre-made cocktails during the pandemic. - **Delivery and Logistics:** Opportunity for delivery companies to collaborate with alcohol brands and provide convenient at-home cocktail delivery services. - **E-commerce:** Opportunity for online retailers to expand their offerings with pre-made cocktail delivery service, targeting at-home drinking trends. ## Related on Trend Hunter - [Romantic Bourbon Cocktail Kits](https://www.trendhunter.com/trends/gift-set-for-bourbon-lovers.md) - [Gin-Branded Valentine's Cocktails](https://www.trendhunter.com/trends/rose-gin-greyhound.md) - [DIY Love-Inspired Cocktail Kits](https://www.trendhunter.com/trends/love-potion-cocktail-kit.md) - [Romantic Rose Gins](https://www.trendhunter.com/trends/rose-gin.md) - [Adoration-Themed Gin Packaging](https://www.trendhunter.com/trends/i-love-harris-gin.md) - [Canned Lychee Martinis](https://www.trendhunter.com/trends/the-drinks-bureaus-lychee-martini.md) - [Romantic Cocktail Recipes](https://www.trendhunter.com/trends/fiveyear-barrel-aged-rum.md) - [Mom-Specific Martini Kits](https://www.trendhunter.com/trends/martinis-with-mom.md) - [Drinkable Holiday Cards](https://www.trendhunter.com/trends/nipyata-valentines-day.md)