# Benefit-Driven Men's Skincare Mai Johnson & Company is a New Prestigious Skincare Brand for Men By Francesca Mercurio | Published 2021-08-24 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/mai-johnson-company References: [beautypackaging](https://www.beautypackaging.com/contents/view_breaking-news/2021-08-23/new-mens-skin-care-brand-launches-mai-johnson-company/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+BeautyPackagingBreakingNews) A new prestigious skincare brand for men, Mai Johnson & Company, has launched nationwide in the U.S. This new brand is by Bespoke Beauty Brands, LCC, and was co-founded by Rodney Williams and Alvin Hathaway. Mai Johnson & Company was designed to lead the next generation of men's skincare and wellness. Hoping to inspire confidence in men, this line launches with a series of new products - from cleansers, toners, to serums. The company prides itself on its benefit-driven and thoroughly researched ingredient lists. Among the numerous products, the Anti-Aging Skin Serum is designed to hydrate and fortify the skin. It uses natural ingredients such as plant-based extracts, ceramides, and probiotics to create a formula suitable for all skin types. Image Credit: Mai Johnson & Company ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 17% | Activity: 36% | Freshness: 10% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Benefit-driven Skincare for Men:** There is an opportunity for other skincare brands to create benefit-driven products for men's skincare needs. - **Natural and Plant-based Ingredients:** The use of natural and plant-based ingredients in men's skincare can be a disruptive innovation trend for the beauty industry. - **Men's Skincare Industry Growth:** The rise of new skincare brands for men speaks to the growth and development of the men's skincare industry. ### Who This Affects Most - **Men's Skincare:** The launch of Mai Johnson & Company represents a growth opportunity for the men's skincare industry. - **Beauty Industry:** The use of benefit-driven and natural ingredients in men's skincare can have disruptive innovation implications for the beauty industry. - **Wellness Industry:** Mai Johnson & Company's focus on wellness and confidence for men can lead to further growth and innovation in the wellness industry. ## Related on Trend Hunter - [Men-Specific Skincare Products](https://www.trendhunter.com/trends/caldera-lab1.md) - [Men-Focused Age Defence Skincare](https://www.trendhunter.com/trends/nivea-mens.md) - [Masculine Hybrid Skincare Ranges](https://www.trendhunter.com/trends/enhanse-mens-skincare.md) - [Elevated All-Natural Grooming Lines](https://www.trendhunter.com/trends/baz-and-co.md) - [Modern Men's Skincare Lines](https://www.trendhunter.com/trends/magnolia-league.md) - [Simplistic Skincare Essentials](https://www.trendhunter.com/trends/gen-z-males.md) - [Male Personal Care Collections](https://www.trendhunter.com/trends/bath-and-body-works-1.md) - [Limited-Ingredient Skincare](https://www.trendhunter.com/trends/true-barrier-for-men.md) - [Anti-Aging Men's Skincare Sets](https://www.trendhunter.com/trends/brickell-mens-products.md)