# Beach Bright Bottles The Mahiki Coconut Branding Labels are Cheery and True to Hawaii By Carly Foy | Published 2011-07-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/mahiki-coconut References: [thedieline](http://www.thedieline.com/blog/2011/7/12/mahiki-coconut.html) & [designbridge](http://www.designbridge.com/) The Mahiki Coconut branding design by [Design Bridge](https://www.trendhunter.com/trends/apple-and-design-miami) is filled with tropical fun. The design group was challenge to create a standout product and translate it from a nightclub drink to the shelf. The group said "[...] we were inspired to explore it’s [Tiki](https://www.trendhunter.com/trends/tiki-social) roots, which blend a cocktail of influences from Polynesian surf culture. We came up with a playful idea to dress up the bottle in a vintage Hawaiian shirt and personify the brand." The Mahiki Coconut branding is the perfect depiction of Hawaii and has a eclectic feel that promises its drinkers a great experience. **Implications** - When it comes to branding, companies have to ensure that they create a packaging design that stands out on the shelf against the clutter of similar products. ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 95% | Activity: 85% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Tropical-themed Packaging:** Companies can create unique and standout packaging designs by incorporating tropical themes and colors, inspired by places like Hawaii. - **Vintage-inspired Branding:** Vintage design elements like Hawaiian shirts can be incorporated into branding to give a playful and nostalgic feel to products. - **Eclectic Branding:** Creating a brand identity that is both playful and eclectic can help products stand out from the competition on the shelf. ### Who This Affects Most - **Beverage:** Incorporating creative and unique branding and packaging designs can help beverages, like the Mahiki Coconut drink, stand out on store shelves and encourage consumers to try something new. - **Consumer Goods:** Innovative and playful branding and packaging designs can help consumer goods companies create a memorable impression on consumers and increase brand loyalty. - **Hospitality:** Hotels and resorts can use branding and packaging designs, inspired by tropical locations, to create a fun and memorable guest experience through unique in-room amenities and other offerings. ## Related on Trend Hunter - [Packaging Anniversary Refresh](https://www.trendhunter.com/trends/kings-hawaiian-2.md) - [Colorful Kombucha Branding](https://www.trendhunter.com/trends/colorful-kombucha-branding.md) - [Exceptional Tequila Packaging Designs](https://www.trendhunter.com/trends/bottle-and-packaging-redesign.md) - [Textural Coconut-Infused Drinks](https://www.trendhunter.com/trends/hello-day-magico-drinks.md) - [Tropical Convenience-Focused Cocktail Lineups](https://www.trendhunter.com/trends/malibu-pink.md) - [Expressive Beer Packagings](https://www.trendhunter.com/trends/buqui-bichi-brewery.md) - [Island-Inspired Beverage Campaigns](https://www.trendhunter.com/trends/liquid-aloha.md) - [Culture-Inspired Packaging Updates](https://www.trendhunter.com/trends/soba-hibiscus.md) - [Authentic Canned Hawaiian Cocktails](https://www.trendhunter.com/trends/hawaiian-rum-cocktails.md)