# Frozen Cheese Curry Meals Vij's Frozen Meal Range Now Features a Maharaja Paneer Dish By Jana Pijak | Published 2019-02-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/maharaja-paneer References: [vijs](https://vijs.ca/maharaja-paneer/) Vij's Maharaja Paneer frozen meal is a [vegetarian-friendly cheese curry dish](https://www.trendhunter.com/trends/plantbased-indian-meals) that marries convenience with authenticity. The Indian food brand specializes in tasty [frozen food options](https://www.trendhunter.com/trends/hyfun-foods) that are created by renowned Indian-Canadian chef and author Vikram Vij. In addition to its tasty Maharaja Paneer cheese curry dish which boasts mild Indian cheese, slow-cooked tomatoes, spice and garlic ingredients, the Vij's range also features other best-selling and authentic Indian dishes. The meal varieties include Chicken Curry with Kalonji Spice, Chicken in Vij's Masala and Coconut Beef Curry to name a few. Addressing North American consumers' desire for culturally-inspired dishes that are accessible and easy to make at home, the Vij's frozen food range offers quality and authenticity without requiring at-home chefs to make each dish from scratch. ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 17% | Activity: 22% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Frozen Meal Range:** Opportunity for innovative frozen food products that provide convenience and authenticity. - **Vegetarian-friendly Options:** Potential for innovative plant-based meal options that appeal to a broad consumer base. - **Culturally-inspired Dishes:** Opportunity for creating accessible and easy-to-make dishes that celebrate diverse cuisines. ### Who This Affects Most - **Frozen Food Industry:** Disruptive innovation opportunity to develop new frozen food products with unique flavors and high quality. - **Plant-based Food Industry:** Potential for developing innovative plant-based alternatives that mimic the flavors and textures of traditional dishes. - **Meal Kit Delivery Industry:** Opportunity to offer meal kits that provide pre-portioned ingredients and instructions for making culturally-inspired dishes at home. ## Related on Trend Hunter - [Naturally Frozen Indian Wraps](https://www.trendhunter.com/trends/kati-street-wraps.md) - [Heat-and-Eat Indian Meals](https://www.trendhunter.com/trends/readytoeat-meals.md) - [Private Label Indian Cuisine](https://www.trendhunter.com/trends/tesco-finest-curry-mains-and-sauces.md) - [Heat-and-Eat Indian Meal Kits](https://www.trendhunter.com/trends/master-cook-meal-kit.md) - [Heat-and-Eat Indian Meals](https://www.trendhunter.com/trends/chilled-meals.md) - [Refrigerated Indian Cuisine Meals](https://www.trendhunter.com/trends/indian-entrees.md) - [Frozen Indian-Style Snack Foods](https://www.trendhunter.com/trends/frozen-street-snacks.md) - [Meatless Indian Meals](https://www.trendhunter.com/trends/shicken.md) - [Urban Indian Dining Experiences](https://www.trendhunter.com/trends/urban-indian-dining.md)