<!-- canonical: https://www.trendhunter.com/trends/maha-amsterdam -->
<!-- robots: noindex -->

# Pastry-Inspired Summer Sneakers
Maha Amsterdam and Vans Join Forces on the Classic Footwear

By Amy Duong | Published 2020-07-09 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/maha-amsterdam
References: [hypebeast](https://hypebeast.com/2020/7/maha-amsterdam-vans-vault-og-style-36-lx-orange-tompouce-pastry-marshmallow-amberglow-white-release-info) & [shop.maha-amsterdam](https://shop.maha-amsterdam.com/us/vans-vault-maha-og-style-36-lx-marshmallow.html)

[Vans](https://www.trendhunter.com/trends/parra-and-otw) works in collaboration with footwear retailer [Maha Amsterdam](https://www.trendhunter.com/trends/adidas-samba-sneaker) on a new iteration of a familiar sneaker model for the summer season. Diving into the archives of Vault by Vans, the duo decorate their own version of the OG Style 36 [LX](https://www.trendhunter.com/trends/vans-x-futuremade) low top shoe. The iconic checkerboard pattern that is true to Vans returns, but this time in a color palette of orange and white.

The tonal update is actually inspired by Orange Tompouce, which is a Dutch pastry. It is a sweet dessert that is similar to a thin puff pastry that is filled with cream and topped off with a layer of smooth pink icing. To reference the Dutch colors, the update features orange icing. The names of the model includes "True White," "Amberglow," and "Marshmallow."

Image Credit: Maha

## Trend Insights (Trend Hunter)

- Score: 2.0/10
- Popularity: 26% | Activity: 26% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes)

## Key Themes

### What's Driving This Trend

- **Collaborative Footwear:** The trend of footwear collaborations between brands and retailers presents opportunities for unique and exclusive designs.
- **Inspired Color Palettes:** The use of unique color palettes inspired by various sources, such as pastries, adds a playful and eye-catching element to products.
- **Nostalgic Revivals:** Brands diving into their archives to bring back classic models with a modern twist taps into the trend of nostalgia and appeals to consumers looking for familiar yet updated designs.

### Who This Affects Most

- **Footwear Retail:** The footwear retail industry can explore collaborations with other brands to offer exclusive and limited edition products.
- **Fashion and Accessories:** The fashion and accessories industry can experiment with unconventional color palettes to create unique and attention-grabbing designs.
- **Heritage Brands:** Heritage brands can revisit their archives and revive classic models, giving them a modern update to cater to nostalgic consumers.

## Related on Trend Hunter

- [Multi-Color Skater Sneakers](https://www.trendhunter.com/trends/parra-and-otw.md)
- [Textured Sneaker Collabs](https://www.trendhunter.com/trends/beams-and-vans.md)
- [Café Collaborative Skate Footwear](https://www.trendhunter.com/trends/vans-and-papergirl.md)
- [Bold Collaborative Sneakers](https://www.trendhunter.com/trends/sr-studio-la-ca-x-vans.md)
- [Textural Collaborative Bold Sneakers](https://www.trendhunter.com/trends/passport-1.md)
- [Pearl Bead Sneakers](https://www.trendhunter.com/trends/pearlized-pack.md)
- [Collaborative Bright Skate Sneakers](https://www.trendhunter.com/trends/old-skool-36.md)
- [Formally Transformed Skate Sneakers](https://www.trendhunter.com/trends/mastery-atelier.md)
- [Retro Patterned Collaborative Footwear](https://www.trendhunter.com/trends/era-skool.md)
