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# Mezcal Subscription Services
Maguey Melate's Bi-Monthly Subscription Shares Rare Expressions

By Laura McQuarrie | Published 2019-11-02 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/maguey-melate
References: [thespiritsbusiness](https://www.thespiritsbusiness.com/2019/11/maguey-melate-launches-mezcal-subscription-service/) & [magueymelate](https://www.magueymelate.com/)

Maguey Melate, an online retailer of agave spirits, launched a bi-monthly mezcal subscription service that invites members to get a taste for rare products directly from the families who make them. With a subscription, consumers will be able to experience rare expressions that are not available anywhere else in the country.

Every two months, subscribers can look forward to receiving two limited-edition 375-milliliter bottles of agave spirits with the Mezcalero of the Month Club subscription service. In the month of November, the service is spotlighting Felipe Cortés Venegas, a third-generation mezcalero from Mengolí de Morelos, and in the months to come, different producers and their creations will be the focus.

The price of the subscription also includes a donation to the Mexico-based charity Sacred, which will help to plant one maguey tobala agave for every subscriber.

## Trend Insights (Trend Hunter)

- Score: 3.2/10
- Popularity: 48% | Activity: 39% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking)

## Key Themes

### Key Themes Behind This Trend

- **Mezcal Subscription Services:** Allows consumers to access rare expressions of mezcal directly from the families who make them.
- **Limited-edition Spirits Subscription:** Offers bi-monthly delivery of exclusive agave spirits not available elsewhere.
- **Philanthropic Mezcal Subscription:** Includes a donation to charity for every subscriber.

### Where This Applies

- **Online Retail:** Opportunity for online retailers to create subscription services for exclusive products.
- **Craft Spirits:** Craft distilleries can explore subscription models to offer unique and limited-edition spirits.
- **Philanthropy:** Opportunity for charities and organizations to partner with subscription services for donation initiatives.

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