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# Couture-Clad Anime Characters
The Magomed Dovjenko 'Domo Arigato' Series is Pop Culture-Infused

By Shiori Mine | Published 2012-08-13 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/magomed-dovjenko-domo-arigato
References: [english.mashkulture.net](http://english.mashkulture.net/2012/08/13/domo-arigato-japanese-anime-meets-high-fashion/) & [iammago](http://iammago.com/)

The Magomed Dovjenko 'Domo Arigato' illustration series features an eye-catching mash-up between iconic couture brands and Japanese anime stars. Taking the likes of Pikachu and Sailor Moon and unleashing badass luxury makeovers, Dovjenko seamlessly blends two distinctive worlds into one buzz-worthy series.

Illustrator and art director Magomed Dovjenko -- otherwise known as Mago -- works in a graphic style, with emphasis on black and white, hard-edged motifs. The fashion-infused anime characters have been decked out in the logos of couture marques like YSL, [Chanel](https://www.trendhunter.com/trends/chanel-geometry-set) and [Louis Vuitton](https://www.trendhunter.com/trends/superflat-animation). The illustrations have altered these pop culture icons into humorous and lavish spoofs, while maintaining their original attitudes.

Filled with intricate details and couture-clad depictions, the Magomed Dovjenko 'Domo Arigato' series demonstrates the talented imagination of this German illustrator.

## Trend Insights (Trend Hunter)

- Score: 4.1/10
- Popularity: 63% | Activity: 53% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### What Makes This Trend Stand Out

- **Pop Culture-luxury Brand Mashup:** The trend of merging iconic pop culture figures with high-end fashion brands creates opportunities for disruptive innovation in the luxury fashion industry.
- **Graphic-style Illustrations:** The trend of using hard-edged illustrations in creating pop culture art gives rise to creative applications in the advertising and entertainment industries.
- **Anime-inspired Fashion:** The trend of blending anime with high fashion creates opportunities for collaboration between the anime and fashion industries.

### Sectors Adopting This

- **Luxury Fashion:** The couture-clad anime series by Magomed Dovjenko highlights innovation opportunities in the luxury fashion industry related to using pop culture visual languages for designs and advertising campaign.
- **Entertainment:** The Domo Arigato series demonstrates the imagination and creative possibilities for using anime-inspired, graphic-style illustrations in the entertainment industry, from videogames to animated TV series.
- **Anime:** The Domo Arigato series presents opportunities for anime companies to collaborate with luxury fashion brands and graphic designers, as well as for global licensing and merchandising.

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