# Pop Cultural Exhibits Magnus Voll Mathiassen's Latest Exhibit Features New Styles By Vasiliki Marapas | Published 2014-06-23 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/magnus-voll-mathiassen References: [itsnicethat](http://www.itsnicethat.com/articles/mvm-hybridio) & [themvm](http://themvm.com/) Magnus Voll Mathiassen's latest exhibit, 'Hybridio,' showcases his work the way it demands to be seen: up close and personal. The images are blown up massively, with some hovering at near-human size, in order to be better appreciated. Mathiassen's work is characterized by his bold yet minimal approach. He's known for immortalizing legends throughout the scope of pop cultural history, such as larger-than-life pop princess Rihanna. The exhibit, which takes place in Oslo, also showcases some hand-drawn and watercolor features, proving that there's more than meets the eye when it comes to this talented artist. Mathiassen is no one-trick pony, that's for sure. Whether you're in it to see his signature style or more curious about how he's branching out, Mathiassen's show runs until August 8th at the Galleri Grafill in Oslo. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 81% | Activity: 27% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Modern](https://www.trendhunter.com/modern) ## Key Themes ### What's Driving This Trend - **Pop Cultural Art:** The increasing fascination of pop culture is an opportunity for artists to disrupt traditional art forms by creating iconic images of pop figures. - **Large-scale Exhibitions:** Creating massive, up-close and personal exhibitions provides a unique and intimate experience to connect people with art. - **Multi-media Art:** Combining traditional art forms with new technology offers opportunities for artists to showcase their creativity and take their talent to new heights. ### Who This Affects Most - **Art Exhibitions:** Art galleries and event organizers can innovate by offering large-scale, immersive pop cultural exhibits to attract a wider audience. - **Pop Culture Industry:** The entertainment industry can collaborate with artists to create unique and exclusive pop cultural art for promotions and merchandise. - **Technology Industry:** Technology companies can capitalize on the emergence of multi-media art by developing tools and platforms to support artists in their creative endeavors. ## Related on Trend Hunter - [Cosmic-Themed Art Exhibitions](https://www.trendhunter.com/trends/cosmicthemed-art-exhibition.md) - [Norwegian Design Shows](https://www.trendhunter.com/trends/zeitgeist-20.md) - [Boundary-Pushing Art Exhibitions](https://www.trendhunter.com/trends/briony-douglas-1.md) - [Bi-Culture-Inspired Art Exhibitions](https://www.trendhunter.com/trends/bicultureinspired-art-exhibition.md) - [Three-Part Photography Exhibits](https://www.trendhunter.com/trends/rhinoceros-gallery1.md) - [Transformation-Inspired Design Objects](https://www.trendhunter.com/trends/experimental-design-objects.md) - [Mesmerizing Sculpture Exhibitions](https://www.trendhunter.com/trends/mesmerizing-sculpture.md) - [Collaborative Designer Art Exhibitions](https://www.trendhunter.com/trends/just-like-heaven-art-exhibition.md) - [Glass Beaded Intricate Artworks](https://www.trendhunter.com/trends/painting-exhibition.md)