# Street Party Dessert Launches Magnum Launched Two New Ice Creams with a London Street Party By Rebecca Byers | Published 2015-07-10 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/magnum References: [eventmagazine](http://www.eventmagazine.co.uk/pictures-magnum-launches-pink-black-regent-street-party/brands/article/1349827) Hosted by Saturdays singer Mollie King, the recent launch of Magnum's new raspberry and espresso ice cream treats included a fashion show, dance performances, a DJ set and a bespoke Magnum Dipping Bar. The event took place on London's busy Regent Street, which was closed off from autos traffic to host the 'Pink and Black Emporium.' The 'Pink and Black Emporium' was an over-the-top experience featuring a pink-hued flower-filled summer garden and a refined Art Deco-inspired jazz bar. The Magnum street party was planned in a collaboration between [Hot Pickle](https://www.trendhunter.com/trends/honey-harissa-hot-pickle-cream-cheese), N20, Golin PR, TMW and [Mindshare](https://www.trendhunter.com/trends/empowering-visual-content). The immersive Magnum event concluded with the lighting up of the [Coca-Cola](https://www.trendhunter.com/trends/coke-spiced) London Eye pink at the end of the event. Throughout the day, passerby were asked to vote for either pink or black through a Twitter hashtag. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 68% | Activity: 46% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Immersive Brand Experiences:** Magnum's 'Pink and Black Emporium' is an example of creating a fully immersive brand experience to engage customers. - **Social Media Participation:** Incorporating social media participation, like Magnum's Twitter hashtag vote, can increase brand reach and engagement. - **Collaborative Event Planning:** Collaborative event planning, like the partnership between Magnum and multiple agencies, can lead to unique and successful brand activations. ### Industries Being Reshaped - **Food and Beverage:** Creating immersive food and beverage experiences, like Magnum's 'Pink and Black Emporium,' can differentiate brands and increase customer engagement. - **Fashion and Beauty:** Collaborating with fashion and beauty brands, like the fashion show at Magnum's event, can align brands and expand audience reach. - **Marketing and Advertising:** Using innovative event planning, social media participation, and partnerships, like Magnum's, can disrupt traditional marketing and advertising tactics. ## Related on Trend Hunter - [Ice Cream Boardwalk Pop-Ups](https://www.trendhunter.com/trends/jo-malone-1.md) - [Artisanal Gelato Frozen Treats](https://www.trendhunter.com/trends/magnum-signature.md) - [Mood-Themed Frozen Treats](https://www.trendhunter.com/trends/magnum-1.md) - [Sound-Focused Ice Cream Ads](https://www.trendhunter.com/trends/magnum-ice-cream-ads.md) - [Blended Flavor Ice Creams](https://www.trendhunter.com/trends/magnum-remix.md) - [Sporty Ice Cream-Themed Activations](https://www.trendhunter.com/trends/hagendazs-flavour-club.md) - [Marbled Ice Cream Desserts](https://www.trendhunter.com/trends/magnum-utopia-ice-cream.md) - [Expansive Ice Cream Collections](https://www.trendhunter.com/trends/magnum-ice-cream-flavors.md) - [Macaron-Inspired Pop-Ups](https://www.trendhunter.com/trends/flavours-of-love.md)