# Designer Ice Cream Coolers The MAGNUM X ALEXANDER WANG Bag Was Released at the Cannes Film Fest By Justin Lam | Published 2018-05-15 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/magnum-x-alexander-wang References: [luxurylaunches](http://luxurylaunches.com/fashion/magnum-ice-cream-has-collaborated-with-alexander-wang-for-a-stylish-cooler-bag.php) & [hollywoodreporter](https://www.hollywoodreporter.com/news/cannes-magnum-alexander-wang-reveal-limited-edition-cooler-1111249) As part of [Magnum's](https://www.trendhunter.com/trends/magnum-x-designer-puzzle) Take Pleasure Seriously campaign, the ice cream manufacturer has partnered with Alexander Wang to create the MAGNUM X ALEXANDER WANG cooler bag. Designed by the legendary fashion designer, the cooler bag features a full-black leather wrap that is meant to embody the decadence of Magnum with the edgy style of Wang. The entire bag is handmade and will be available as a limited-edition item through Alexander Wang's website. To promote the release of the MAGNUM X ALEXANDER WANG cooler bag, the designer and Bella Hadid participated in a photoshoot as well as an event at the Cannes Film Festival. The event had both Wang and Hadid create their own personal [Magnum ice cream bars](https://www.trendhunter.com/trends/magnum-ice-cream-ads), which were then adorned with a gold coin with the creator's initials. Image Credit: Alexander Wang, Magnum Ice Cream ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 88% | Activity: 89% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What Makes This Trend Stand Out - **Fashion X Food Collaborations:** The partnership between a luxury fashion designer and a food brand can result in exclusive and unique products, which cater to a specific target market. - **Luxury Coolers:** Luxury brands can innovate in the cooler and portable storage industry by incorporating designer collaborations to create one-of-a-kind and high-end coolers for their target audience. - **Limited-edition Products:** Creating limited edition items can increase brand value and exclusivity, attracting consumers who are willing to pay a premium for unique products. ### Sectors Adopting This - **Food Industry:** Food brands can collaborate with high-end fashion designers to create unique products that cater to a specific target market. - **Fashion Industry:** Luxury fashion brands can innovate in the cooler and portable storage industry by collaborating with cooler brands, to create high-end coolers for their target audience. - **Event Planning Industry:** The collaboration between designer brands and food brands can cater to specific event planning needs, increasing the value of event planning services offered. ## Related on Trend Hunter - [Frozen Dessert-Themed Puzzles](https://www.trendhunter.com/trends/magnum-x-designer-puzzle.md) - [Quirky Luxury Collabs](https://www.trendhunter.com/trends/moschino-x-milano-handbag.md) - [Dual Ice Cream Bars](https://www.trendhunter.com/trends/ice-cream-barpopup.md) - [Mayonnaise-Toting Bags](https://www.trendhunter.com/trends/margaret-bag.md) - [Mayonnaise-Carrying Fashion Bags](https://www.trendhunter.com/trends/white-margaret-bag.md) - [Bottle-Paired Bag Debuts](https://www.trendhunter.com/trends/phillip-lim-1.md) - [Co-Branded Fringed Totes](https://www.trendhunter.com/trends/31-phillip-lim-x-baileys-mini-market-tote.md) - [Victorian-Inspired Summer Hampers](https://www.trendhunter.com/trends/made-1.md) - [Chocolate-Crafted Intricate Luxe Bags](https://www.trendhunter.com/trends/egg-bag.md)