# White Chocolate Ice Creams The Magnum White Chocolate & Cookies Ice Cream Comes in Several Formats By Michael Hemsworth | Published 2019-03-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/magnum-white-chocolate-cookies References: [talkingretail](https://www.talkingretail.com/products-news/frozen/magnum-appeals-cookie-lovers-new-launch-18-03-2019/) The Magnum White Chocolate & Cookies ice cream variant has been unveiled by the brand in the UK as a way to help it capitalize the increasing popularity of white chocolate as an ice cream ingredient. Crafted with a premium mix of white chocolate and cookies, the ice cream is positioned as a balanced dessert option for those craving a smooth, crunchy option. The ice cream will come in four different variations including 440ml tubs, boxes of three bars, boxes of [six snack-sized bars](https://www.trendhunter.com/trends/cadbury-ice-cream-products) and individual bars for purchase from convenience stores. Magnum spoke on the new Magnum White Chocolate & Cookies ice cream claim that it's contains, "the perfect balance of cracking white chocolate and velvety ice cream, with cookie crumb pieces and a chocolate cookie sauce swirl." ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 11% | Activity: 17% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Increasing Popularity of White Chocolate:** The rising demand for white chocolate in ice cream presents an opportunity for new white chocolate-flavored dessert options in the market. - **Premium Mix of Ingredients:** Crafting ice cream with high-quality white chocolate and cookies creates a potential market for indulgent, gourmet ice cream offerings. - **Convenience Store Purchases:** The availability of Magnum White Chocolate & Cookies ice cream bars in convenience stores taps into the growing trend of impulse purchases and on-the-go snacking. ### Who This Affects Most - **Ice Cream Manufacturing:** Ice cream manufacturers can explore incorporating white chocolate and cookie flavors into their product lines to cater to the increasing consumer demand. - **Premium Dessert Market:** The premium dessert industry can leverage the popularity of white chocolate by introducing upscale white chocolate and cookies ice cream options for discerning consumers. - **Convenience Store Retail:** Convenience store owners can take advantage of the impulse purchase trend by stocking up on Magnum White Chocolate & Cookies ice cream bars for customer convenience and increased sales. ## Related on Trend Hunter - [Marbled Ice Cream Desserts](https://www.trendhunter.com/trends/magnum-utopia-ice-cream.md) - [Expansive Ice Cream Collections](https://www.trendhunter.com/trends/magnum-ice-cream-flavors.md) - [Artisanal Gelato Frozen Treats](https://www.trendhunter.com/trends/magnum-signature.md) - [Snacking-Friendly Ice Cream Bites](https://www.trendhunter.com/trends/magnum-bonbons.md) - [Dual Ice Cream Bars](https://www.trendhunter.com/trends/ice-cream-barpopup.md) - [Textural Frozen Candy Bars](https://www.trendhunter.com/trends/snickers-white-ice-cream-bar.md) - [Ice Cream-Inspired Chocolate Candies](https://www.trendhunter.com/trends/mms-cookies-creme.md) - [Lightly Flavored Sandwich Cookies](https://www.trendhunter.com/trends/pepperidge-farm-milano-white-chocolate.md) - [Mood-Themed Frozen Treats](https://www.trendhunter.com/trends/magnum-1.md)