# Alternative Mainstream Frozen Treats The Magnum Non-Dairy Ice Cream Dessert Bars are Indulgent By Michael Hemsworth | Published 2019-02-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/magnum-nondairy-ice-cream-dessert-bars References: [foodbev](https://www.foodbev.com/news/magnum-launches-its-first-range-of-dairy-free-ice-cream-bars/) & [magnumicecream](https://www.magnumicecream.com) The [Magnum](https://www.trendhunter.com/trends/magnum-vegan-collection) Non-Dairy Ice Cream Dessert Bars have been released by the [Unilever](https://www.trendhunter.com/trends/magnum-ice-cream-flavors)-owned brand as a new product for consumers looking for an alternative way to enjoy the classic taste of frozen treats. The bars come in two flavor varieties including Non-Dairy Almond and Non-Dairy Classic, which are both made with a base of dairy-free ice cream that has been dipped in Belgian chocolate that is also free from dairy. The vanilla ice cream base is made from a blend of pea protein and coconut oil, while the cocoa beans used to make the chocolate are sourced from [Rainforest Alliance](https://www.trendhunter.com/trends/lovo-chocolate-bars) Certified farms. The Magnum Non-Dairy Ice Cream Dessert Bars were spoken on by Marketing Director of Ice Cream at Unilever, Leslie Miller, who said, "This week we’re thrilled to bring our next-level chocolate to the vegan and dairy-free market. This is our first launch in plant-based indulgence and we can’t wait to share with Magnum ice cream fans.” ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 39% | Activity: 41% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Plant-based Frozen Treats:** The release of Magnum's Non-Dairy Ice Cream Dessert Bars opens up an opportunity for other brands to cater to consumers who are looking for indulgent plant-based frozen treats. - **Alternative Ingredients:** Using alternative ingredients such as coconut oil and pea protein creates an opportunity for innovation in the frozen treat industry. - **Dairy-free Indulgence:** The popularity of the Magnum Non-Dairy Ice Cream Dessert Bars shows that there is a growing demand for dairy-free indulgent treats, which presents an opportunity for brands to cater to this market. ### Where This Applies - **Frozen Dessert Industry:** The release of Magnum's Non-Dairy Ice Cream Dessert Bars highlights an opportunity for disruption and growth in the frozen dessert industry as consumers seek alternative options. - **Plant-based Food Industry:** The success of Magnum's plant-based dessert bars presents an opportunity for the plant-based food industry to continue to innovate and create indulgent alternatives to traditional dairy products. - **Sustainable Agriculture Industry:** The use of Rainforest Alliance Certified cocoa beans in the Magnum Non-Dairy Ice Cream Dessert Bars highlights an opportunity for the sustainable agriculture industry to continue to innovate and promote sustainable farming practices. ## Related on Trend Hunter - [Velvety Vegan Frozen Treats](https://www.trendhunter.com/trends/magnum-vegan-collection.md) - [Expansive Ice Cream Collections](https://www.trendhunter.com/trends/magnum-ice-cream-flavors.md) - [Dessert-Inspired Ice Cream Bars](https://www.trendhunter.com/trends/dairy-ice-cream-bars.md) - [Marbled Ice Cream Desserts](https://www.trendhunter.com/trends/magnum-utopia-ice-cream.md) - [Blended Flavor Ice Creams](https://www.trendhunter.com/trends/magnum-remix.md) - [Artisanal Gelato Frozen Treats](https://www.trendhunter.com/trends/magnum-signature.md) - [Chocolate Almondmilk Desserts](https://www.trendhunter.com/trends/plant-based-frozen-dessert.md) - [Dairy-Free Frozen Dessert Bars](https://www.trendhunter.com/trends/dairy-free-frozen-dessert-bar.md) - [AI-Backed Ice Cream Innovations](https://www.trendhunter.com/trends/magnum-and-notco.md)