# Expansive Ice Cream Collections These New Magnum Ice Cream Flavors are Arriving for 2023 By Michael Hemsworth | Published 2023-01-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/magnum-ice-cream-flavors References: [talkingretail](https://www.talkingretail.com/products-news/frozen/an-array-of-new-ice-cream-flavours-from-magnum-for-2023-12-01-2023/) & [magnumicecream](https://www.magnumicecream.com/uk/home.html)  These new Magnum ice cream flavors are being launched for 2023 to provide consumers with a number of ways to satisfy their craving for a sweet treat this year. The products include the Magnum Double Starchaser, the Magnum Double Sunlove and more, which are available in both tubs as well as stick varieties. The ice creams and non-dairy frozen desserts are being launched in the [UK](https://www.trendhunter.com/trends/iftar-at-ours) where shoppers will be able to pick them up starting at £2. Head of Ice Cream UK & Ireland, [Unilever](https://www.trendhunter.com/trends/magnum-remix) Jennifer Dyne spoke on the Magnum ice cream flavors saying, "Insight led innovation is vitally important to the ice-cream category, creating a sense of excitement for shoppers and ensuring it remains relevant to evolving consumer trends and flavour profiles." ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 67% | Activity: 85% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Innovative Ice Cream Flavors:** New Magnum ice cream flavors for 2023 offer opportunities for companies to differentiate their product offerings and appeal to consumers looking for unique flavor experiences. - **Non-dairy Frozen Desserts:** Magnum's launch of non-dairy frozen desserts reflects the growing trend towards plant-based and vegan options, creating opportunities for innovation in this market segment. - **Packaging Innovation:** Magnum's release of their products in both tub and stick varieties presents opportunities for businesses to explore new packaging options that offer convenience and customization for consumers. ### Where This Applies - **Ice Cream:** Companies in the ice cream industry can stay relevant and competitive by innovating with flavors that cater to changing consumer preferences. - **Plant-based Foods:** The launch of non-dairy frozen desserts by Magnum is an indication of the growing trend towards plant-based and vegan foods, presenting opportunities for businesses to enter this market and innovate with new products. - **Packaging:** Magnum's release of products in both tub and stick varieties suggests potential for packaging innovation across industries, highlighting the importance of making package designs more convenient and customizable to consumer needs. ## Related on Trend Hunter - [Marbled Ice Cream Desserts](https://www.trendhunter.com/trends/magnum-utopia-ice-cream.md) - [Blended Flavor Ice Creams](https://www.trendhunter.com/trends/magnum-remix.md) - [Artisanal Gelato Frozen Treats](https://www.trendhunter.com/trends/magnum-signature.md) - [Decadent Ice Cream Launches](https://www.trendhunter.com/trends/new-ice-cream-flavor-1.md) - [Mood-Themed Frozen Treats](https://www.trendhunter.com/trends/magnum-1.md) - [Indulgent At-Home Frozen Treats](https://www.trendhunter.com/trends/ice-cream-products.md) - [Snacking-Friendly Ice Cream Products](https://www.trendhunter.com/trends/cadbury-ice-cream-products.md) - [Snacking-Friendly Ice Cream Bites](https://www.trendhunter.com/trends/magnum-bonbons.md) - [Textural Ice Cream Treats](https://www.trendhunter.com/trends/cadbury-ice-cream-range.md)