# British Dessert Ice Creams The Magnum Double Gold Caramel Billionaire Comes in Two Options By Michael Hemsworth | Published 2021-02-23 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/magnum-double-gold-caramel-billionaire References: [talkingretail](https://www.talkingretail.com/products-news/frozen/new-magnum-ice-cream-inspired-by-british-treat-22-02-2021/) & [magnumicecream](https://www.magnumicecream.com/) The Magnum Double Gold Caramel Billionaire is a new dessert-inspired addition to the namesake ice cream treat range that calls to mind a traditional British dessert. The ice creams come in two varieties to choose from including a tub and a stick, which come in three serving options. Inspired by [millionaire's shortbread](https://www.trendhunter.com/trends/british-bakels-billionaires-caramels), the ice cream products are made wit ha base of pecan and biscuit ice creams that have been paired with a caramel sauce filling along with a caramel chocolate and biscuit coating. Ice Cream Brand Experience Director at [Unilever](https://www.trendhunter.com/trends/magnum-ice-cream-flavors) Jennifer Dyne spoke on the new Magnum Double Gold Caramel Billionaire saying, "We are pleased to say that our summer launch is a season highlight that is much-anticipated by our customers, especially when they are looking to treat themselves with a moment of indulgence – and the new Magnum promises just that.” ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 42% | Activity: 51% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Dessert-inspired Ice Cream Treats:** Creating unique ice cream flavors inspired by popular desserts can attract customers seeking indulgent treats. - **Multiple Serving Options for Ice Cream Treats:** Offering a range of serving options for ice cream treats, such as tubs and sticks in various sizes, can cater to diverse customer preferences. - **Caramel and Biscuit Flavors in Ice Cream:** Incorporating flavors like caramel and biscuits, popular ingredients in traditional British desserts, into ice cream can create a nostalgic and unique taste experience for customers. ### Sectors Adopting This - **Dairy Industry:** The dairy industry can capitalize on dessert-inspired ice cream trends by creating new products and flavors that cater to customers' cravings for indulgent treats. - **Food Retail Industry:** Food retailers can leverage the demand for unique and indulgent ice cream flavors by stocking and featuring dessert-inspired ice creams. - **Confectionery Industry:** The confectionery industry can incorporate popular dessert ingredients like caramel and biscuits into their products as a way to capitalize on nostalgic flavor trends. ## Related on Trend Hunter - [Marbled Ice Cream Desserts](https://www.trendhunter.com/trends/magnum-utopia-ice-cream.md) - [Expansive Ice Cream Collections](https://www.trendhunter.com/trends/magnum-ice-cream-flavors.md) - [Snacking-Friendly Ice Cream Bites](https://www.trendhunter.com/trends/magnum-bonbons.md) - [Artisanal Gelato Frozen Treats](https://www.trendhunter.com/trends/magnum-signature.md) - [Blended Flavor Ice Creams](https://www.trendhunter.com/trends/magnum-remix.md) - [Textural Ice Cream Treats](https://www.trendhunter.com/trends/cadbury-ice-cream-range.md) - [Golden Caramel Frozen Treats](https://www.trendhunter.com/trends/cadbury-caramilk-ice-cream-bars.md) - [Indulgent Chocolate Wafer Bars](https://www.trendhunter.com/trends/mcvities-gold-billions.md) - [Dual Ice Cream Bars](https://www.trendhunter.com/trends/ice-cream-barpopup.md)