# Explosive Ice Cream Ads Driver & Aguilar's Magnum Campaign is Bursting With Flavor By Deborah Kim | Published 2011-07-21 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/magnum-campaign References: [ba-reps](http://www.ba-reps.com/blog/diver-aguilar-create-explosive-ice-cream-magnum/) & [behance.net](http://www.behance.net/gallery/Magnum-Art/1605493) Diver & Aguilar are the photographers behind the Magnum campaign for ice cream bars. The company has developed a technology that allows them to fill their ice cream bars with a type of liquid chocolate. Diver & Aguilar has been commissioned to capture this new process on film. The pair used a combination of high-speed photography and special effects such as small explosives and detonators to explode the sweet snacks. They also used a computer that fed them with calculations of what exact time they needed to take a photo and get the shot. The results are absolutely captivating and the Magnum campaign does an excellent job in enticing future customers while informing them why this product is different. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 84% | Activity: 90% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Visual Explosions:** The use of high-speed photography and special effects can disrupt the advertising industry by creating more visually captivating and memorable campaigns. - **Liquid Additions:** The technology of filling ice cream bars with liquid, such as chocolate, could create a trend in the food and beverage industry for unique and innovative flavor combinations. - **Calculated Timing:** The use of computers and precise timing in photography could revolutionize the art and photography industry by allowing for never-before-seen shots and perspectives. ### Who This Affects Most - **Advertising:** The use of explosive visual effects in advertisements can help companies stand out and gain a competitive advantage. - **Food and Beverage:** The technology of filling ice cream bars with liquid offers new possibilities for creating innovative and unique products in the food and beverage industry. - **Art and Photography:** The use of advanced technology and precise timing in photography could innovate and disrupt the art and photography industry with new and unique perspectives. ## Related on Trend Hunter - [Ice Cream Popsicle Campaigns](https://www.trendhunter.com/trends/devoured-campaign.md) - [Dual Ice Cream Bars](https://www.trendhunter.com/trends/ice-cream-barpopup.md) - [Carefree Ice Cream Campaigns](https://www.trendhunter.com/trends/hagendazs-x-pierre-herm-campaign.md) - [Ice Cream-Branded ASMR Studios](https://www.trendhunter.com/trends/asmr-studio.md) - [Frozen Dessert-Themed Puzzles](https://www.trendhunter.com/trends/magnum-x-designer-puzzle.md) - [Artisanal Gelato Frozen Treats](https://www.trendhunter.com/trends/magnum-signature.md) - [Marbled Ice Cream Desserts](https://www.trendhunter.com/trends/magnum-utopia-ice-cream.md) - [Blended Flavor Ice Creams](https://www.trendhunter.com/trends/magnum-remix.md) - [Ice Cream-Inspired Campaigns](https://www.trendhunter.com/trends/dairy-queen-canada.md)