# AI-Backed Ice Cream Innovations Magnum and NotCo are Exploring the Future of Ice Cream By Laura McQuarrie | Published 2025-09-24 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/magnum-and-notco References: [vegconomist](https://vegconomist.com/software-ai/magnum-use-notco-ai-develop-healthier-more-sustainable-ice-creams/) & [corporate.magnumicecream](https://corporate.magnumicecream.com/en/news/latest-news/the-magnum-ice-cream-company-partners-with-notco-aI-to-accelerate-innovation-in-the-united-states.html)  Magnum and [NotCo](https://www.trendhunter.com/trends/kraft-heinz-and-notco) are partnering to explore the future of ice cream, developing new product formats and nutritional profiles for [The Magnum Ice Cream Company](https://www.trendhunter.com/trends/walls-1) products with NotCo’s AI platform, said to be "trained on a unique, high-quality, proprietary dataset of food and consumable properties accumulated over a decade." According to The Magnum Ice Cream Company, partnering with NotCo unlocks the opportunity to explore advanced AI tools to solve complex, high-value formulation and product development challenges quickly and efficiently. NotCo's end-to-end AI platform, Giuseppe AI, will play a role in everything from driving innovation to product design. Magnum launched its first dairy-free flavors in 2018, and with this partnership, new frozen desserts, including [plant-based options](https://www.trendhunter.com/trends/over-the-moo1), are set to hit the United States market. ## Trend Insights (Trend Hunter) - Score: 8.0/10 - Popularity: 93% | Activity: 95% | Freshness: 52% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [AI](https://www.trendhunter.com/ai) ## Key Themes ### Key Themes Behind This Trend - **AI-powered Food Innovation:** Leveraging AI for food product development accelerates the creation of unique flavors and formulations, offering consumers an unprecedented variety of taste experiences. - **Plant-based Dessert Expansion:** The introduction of plant-based frozen desserts aligns with the growing demand for healthier and sustainable treat options, challenging traditional dairy dominance. - **End-to-end Product Development:** The utilization of advanced AI platforms in the entire product lifecycle streamlines creation processes, enabling rapid prototyping and market entry for new ice cream products. ### Where This Applies - **Artificial Intelligence in Food:** AI’s role in the culinary space transforms product development strategies, making it possible to rapidly adapt to evolving consumer preferences with precision. - **Plant-based Food Market:** The increasing shift towards plant-based offerings disrupts conventional food industries by tapping into the eco-conscious consumer demand for sustainable alternatives. - **Frozen Confectionery Industry:** Innovations in the frozen dessert sector, driven by AI and plant-based ingredients, redefine traditional treat offerings and capture diverse consumer interest. ## Related on Trend Hunter - [AI-Driven Plant-Based Products](https://www.trendhunter.com/trends/kraft-heinz-and-notco.md) - [Expansive Ice Cream Collections](https://www.trendhunter.com/trends/magnum-ice-cream-flavors.md) - [Velvety Vegan Frozen Treats](https://www.trendhunter.com/trends/magnum-vegan-collection.md) - [AI-Created Vegan Burgers](https://www.trendhunter.com/trends/notburger.md) - [Non-Dairy Chocolate Custards](https://www.trendhunter.com/trends/shake-shack-notco.md) - [AI-Generated Chicken Alternatives](https://www.trendhunter.com/trends/notchicken.md) - [AI-Generated Snack Bars](https://www.trendhunter.com/trends/notsnack-protein-bars.md) - [AI-Powered Gelato Packaging](https://www.trendhunter.com/trends/sweet-cheeks-1.md) - [AI-Backed Food Innovations](https://www.trendhunter.com/trends/hormel-foods.md)