# Spring-Ready Floral Tumblers Starbucks' New Magnolia Flower Tumbler is Perfect for Spring By Katherine Pendrill | Published 2023-01-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/magnolia-flower-tumbler References: [elitedaily](https://www.elitedaily.com/lifestyle/starbucks-winter-cups-2023-pastel-floral)  Winter may have just started by Starbucks is already gearing up for spring with its new Magnolia Flower Tumbler and other colorful offerings. [Starbucks'](https://www.trendhunter.com/trends/valentines-day-drinkware) latest lineup of merch officially launched in stores on January 3, 2023. Available for just a limited time, the new collection includes six [pastel tumblers](https://www.trendhunter.com/trends/loveshackfancy-2) that range in size from eight ounces to 24 ounces and boast a colorful spring color palette characterized by bright, floral designs. Standouts from the new collection include the Magnolia Flower Tumbler, which features a baby blue base and [floral pastel flourishes](https://www.trendhunter.com/trends/farm-rio-starbucks), as well as the new white and floral Snowdrop Tumbler. The Periwinkle Gradient Tumbler and Winter Gradient Tumbler also boast eye-catching gradient designs that will take you from winter all the way to spring. The new collection is available now from participating Starbucks locations for a limited time. Image Credit: Starbucks ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 57% | Activity: 34% | Freshness: 14% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### Why This Trend Is Growing - **Spring-themed Merchandise:** Creating limited-edition merchandise that reflects the season, such as floral designs, can drive interest from consumers in anticipating seasonal products. - **Limited-time Offerings:** Offering seasonal merchandise with a limited-time availability can drive demand and excitement for new products. - **Color Gradient Designs:** Incorporating eye-catching gradient designs on merchandise can provide fresh and modern designs that speak to trend-conscious consumers. ### Industries Being Reshaped - **Retail:** Retailers can capitalize on seasonal products to drive interest and demand in their merchandise offerings. - **Food and Beverage:** Food and beverage companies can create special edition merchandise that complements their seasonal menu items. - **Fashion and Accessories:** Fashion and accessories companies can incorporate seasonal designs and color gradients into their collections to create limited-edition offerings and seasonal excitement. ## Related on Trend Hunter - [Pastel-Hued Winter Tumblers](https://www.trendhunter.com/trends/shining-winter.md) - [Pastel-Hued Springtime Cafe Products](https://www.trendhunter.com/trends/sakura-collection.md) - [Vibrant Summer-Ready Drinkware](https://www.trendhunter.com/trends/starbucks-summer-merchandise.md) - [Celebratory Sakura Cafe Products](https://www.trendhunter.com/trends/starbucks-japan-sakura-collection.md) - [Dusk Floral Coffee Carriers](https://www.trendhunter.com/trends/sakura-drinkware-collection.md) - [Valentine’s Day-Themed Drinkware](https://www.trendhunter.com/trends/valentines-day-drinkware.md) - [Gifting-Ready Cafe Merch Lines](https://www.trendhunter.com/trends/starbucks-holiday-merchandise.md) - [Spring-Ready Coffee Launches](https://www.trendhunter.com/trends/starbucks-ushers-in-spring.md) - [Dazzling Holiday Drinkware Collections](https://www.trendhunter.com/trends/bright-holiday.md)