# Designer Dessert-Inspired Bags Kate Spade's Magnolia Cupcake Collection Is as Sweet as Pie By Malika Renee Butss | Published 2015-07-23 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/magnolia-cupcake References: [myinforms](http://myinforms.com/en-ca/a/14794893-kate-spades-new-magnolia-cupcake-collection-is-their-sweetest-collab/) & [teenvogue](http://www.teenvogue.com/gallery/kate-spade-magnolia-cupcake-collaboration) Possibly Kate Spade's sweetest collection yet, the Magnolia Cupcake Collection features a line of bags that pay tribute to a very iconic bakery. The [Magnolia Bakery](https://www.trendhunter.com/trends/limitededition-luggage) began its climb to popularity when it was first featured on the hit sitcom Sex and the City. Since Carrie Bradshaw and her gang of girlfriends first devoured the infamous Magnolia Cupcakes, the New York bakery has become an iconic hot spot for all sweet treats. Paying homage to the well-known grub hub, American designer Kate Spade has created a six-piece capsule collection titled the 'Magnolia Cupcake Collection.' This lavish line features six bags inspired by the Magnolia Bakery. A chic [cookbook clutch](https://www.trendhunter.com/trends/greggs-sausage-roll-clutch) is perfect for a brunch date while the highlight of the collection is the [cupcake shoulder bag](https://www.trendhunter.com/trends/croissant-bag) that is a sweet and chic accessory. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 58% | Activity: 69% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Why This Trend Is Growing - **Fashion-inspired Culinary Trends:** There is an opportunity for fashion brands to create lines of products inspired by popular food items, creating a unique and playful fashion experience. - **Iconic Brand Collaborations:** Collaborations between iconic brands from different industries present opportunities to create innovative and exclusive products that cater to a wider audience. - **Lifestyle Brand Extensions:** Brands can extend their reach by creating products that cater to different aspects of consumers' lifestyles, such as fashion-inspired culinary accessories. ### Industries Being Reshaped - **Fashion Industry:** Fashion brands can explore the creation of culinary-inspired lines, like the Magnolia Cupcake Collection, to attract customers who appreciate unique and playful designs. - **Food and Beverage Industry:** Food and beverage brands can collaborate with fashion brands to create limited-edition products that bridge the gap between fashion and culinary experiences. - **Lifestyle Branding Industry:** Lifestyle brands can expand their offerings by creating products that cater to different aspects of consumers' lifestyles, such as fashion-inspired culinary accessories. ## Related on Trend Hunter - [Cat-Inspired Luxury Accessories](https://www.trendhunter.com/trends/hello-kitty-and-kate-spade.md) - [Bakery-Inspired Luggage Collections](https://www.trendhunter.com/trends/limitededition-luggage.md) - [Opulent Condiment Crossbody Bags](https://www.trendhunter.com/trends/kate-spade-new-york-1.md) - [Whimsical Patterned Diverse Fashion](https://www.trendhunter.com/trends/kate-spade-and-target.md) - [Opulent Kitty-Themed Capsules](https://www.trendhunter.com/trends/hello-kitty-3.md) - [Collaborative Retailer Capsules](https://www.trendhunter.com/trends/target-collection.md) - [Fashion Lifestyle Cocktail Mixers](https://www.trendhunter.com/trends/kate-spade-cocktail-mixers.md) - [Pop Star-Approved Valentine's Campaigns](https://www.trendhunter.com/trends/kate-spade-x-madison-beer.md) - [Romantic Cherry-Print Accessories](https://www.trendhunter.com/trends/coach-valentines-day.md)