# Emoji-Themed Fashion Campaigns Loewe's FW19 Campaign Follows Jonathan Anderson's Direction By Amy Duong | Published 2019-01-18 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/magnified-emotions References: [hypebeast](https://hypebeast.com/2019/1/loewe-fall-winter-2019-collection-campaign-imagery) & [loewe](https://www.loewe.com/) Fashion label LOEWE introduces its Fall/Winter 2019 campaign captured by Steven Meisel, following the creative perspective of Jonathan Anderson -- it is entitled 'Magnified Emotions.' The shots are printed to be outdoor posters scattered across the urban environments of Paris. The beautifully captured photographs boast exaggerated themes, reflecting the collection's name. There are large magnified visuals that recall emojis, starring model Julia Nobis -- she showcases dramatic feelings of 'Despair' and 'Hysteria.' The other images take place in a candy-themed setting, starring model Yassime Jaajoui in neutral-toned apparel to contrast against the brightly colored background full of candies. The clothing apparel features hoodies and backpacks, highlighting materials such as webbing, suede, calfskin, heavyweight cotton, and more. Image Credit: Steven Meisel ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 21% | Activity: 11% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Key Themes Behind This Trend - **Emoji-themed Fashion:** The trend of incorporating emojis into fashion campaigns presents opportunities for brands to connect with younger, tech-savvy consumers. - **Exaggerated Themes:** The use of exaggerated themes in fashion photography allows for bold and eye-catching visuals that can capture consumers' attention. - **Candy-themed Settings:** Creating candy-themed settings in fashion campaigns can create a whimsical and playful atmosphere, appealing to consumers' sense of nostalgia. ### Where This Applies - **Fashion:** The fashion industry can explore the use of emojis and exaggerated themes in their campaigns to attract a younger demographic. - **Advertising:** The advertising industry can experiment with incorporating candy-themed settings in their campaigns to create a visually appealing and memorable experience for consumers. - **Photography:** Photographers can explore the use of exaggerated themes and visuals inspired by emojis to create unique and captivating fashion campaign images. ## Related on Trend Hunter - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Stealthy Baggy Textural Boots](https://www.trendhunter.com/trends/toy-boot.md) - [High-End Beauty Campaigns](https://www.trendhunter.com/trends/la-beaut-louis-vuitton-campaign.md) - [Iconic Stylish Bag Campaigns](https://www.trendhunter.com/trends/fendis-summer-2025-campaign.md) - [Star Studded Luxury Campaigns](https://www.trendhunter.com/trends/star-studded.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [Empowering Fashion Campaigns](https://www.trendhunter.com/trends/on-your-own-time.md)