# Retro Family Fashion Actor Ewan McGregor for 'Magnificent Obsession' in Vogue By Marissa Liu | Published 2010-06-15 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/magnificent-obsession-in-vogue References: [2bmanagement](http://www.2bmanagement.com/artist/lindbergh/book-one/) & [vogue](http://www.vogue.com) Model Natalia Vodianova and actor Ewam McGregor play a [stylish husband and wife](https://www.trendhunter.com/trends/wedding-shop-campaign) for 'Magnificent Obsession' in Vogue. The through-back editorial was captured by Peter Lindbergh, marking the photographers return to the pages of US Vogue after a long absence. Fashion director Grace Coddington styles 'Magnificent Obsession' in Vogue. The 1950s-inspired spread features many gorgeous dresses from the [Fall/Winter 2010 collections](https://www.trendhunter.com/trends/winter-2025-campaign). **Implications** - Natalia Vodianova and Ewan McGregor's coupled photos shed a light on their family life. The spread shows their ups and downs as a couple and even at one point, shows their past before they were married. The [retro-inspired editorial spread](https://www.trendhunter.com/trends/prefall-2026-collection) manages to capture that era and its family values perfectly. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 63% | Activity: 25% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What's Driving This Trend - **Retro Fashion:** Disruptive innovation opportunity: Expanding on the trend of retro-inspired fashion by incorporating modern elements. - **Editorial Photography:** Disruptive innovation opportunity: Experimenting with unique storytelling techniques in editorial photography to create engaging narratives. - **Family Values:** Disruptive innovation opportunity: Developing fashion campaigns that focus on portraying authentic family dynamics and values. ### Who This Affects Most - **Fashion:** Disruptive innovation opportunity: Introducing sustainable and eco-friendly practices into the fashion industry. - **Photography:** Disruptive innovation opportunity: Integrating cutting-edge technology, such as augmented reality, into the field of editorial photography. - **Marketing and Advertising:** Disruptive innovation opportunity: Creating innovative and immersive marketing strategies that emphasize the importance of family values in branding. ## Related on Trend Hunter - [Intergenerational Fashion Series](https://www.trendhunter.com/trends/gapstudios-fw25.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Modern Wedding-Inspired Campaigns](https://www.trendhunter.com/trends/wedding-shop-campaign.md) - [Cinematic Thriller-Inspired Runways](https://www.trendhunter.com/trends/jw-anderson-fw-2024.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [Pre-Fall Romantic Luxe Outerwear](https://www.trendhunter.com/trends/london-a-love-affair.md)