# Ethical Shopping Sites Magnifeco is an Eco-Fashion Source Featuring All Things Socially Good By Tiana Reid | Published 2011-09-20 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/magnifeco References: [facebook](http://www.facebook.com/pages/Magnifecocom/48493804885) & [magnifecoshopping](http://www.magnifecoshopping.com/) Magnifeco Shopping is the newest addition to the online shopping world. Billed as "a daily blog where ethics meets aesthetics," Magnifeco Shopping is the brainchild of fashion blogger Kate Black, who founded the eco-fashion blog Magnifeco.com. While the name says "eco," the shopping source will also contain sustainable, recycled, organic, vegan and fair trade fashion products. Magnifeco Shopping's whopping 3,000 products are divided into four main categories: beauty; accessories, women's clothing; and women's shoes. Niche fashion blogs akin to [Advanced Style](http://advancedstyle.blogspot.com/) and [Le Smoking](http://lesmokingimage.blogspot.com) have been around for years, proving that fashion sites are successful when divided and conquered. Shopping boutiques, however, have been lagging. But now with the all-around ethical product site Ethical Ocean, and the latest, Magnifeco Shopping, socially conscious shoppers have a place to go -- well, a place to go while sitting stationary at their computers. Magnifeco is responding to a [recent Guardian survey](http://www.guardian.co.uk/sustainable-business/motivates-consumers-environmental-ethical-decisions) that showcased that the majority of adults in the United Kingdom would buy ethical clothing if it were more accessible. Hey, anything to make life easier seems to be a welcome innovation these days -- and Magnifeco insists that conscious consumers wouldn't want anything less. **Contact Information:** [Magnifeco Website](http://www.magnifecoshopping.com/) [Magnifeco Facebook](http://www.facebook.com/pages/Magnifecocom/48493804885) ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 78% | Activity: 93% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### Key Themes Behind This Trend - **Ethical Fashion:** The rise of ethical fashion sites like Magnifeco Shopping presents disruptive innovation opportunities for sustainable and socially conscious fashion brands. - **Online Shopping:** The growth of online shopping platforms specializing in ethical products, such as Magnifeco Shopping, opens up disruptive innovation opportunities for e-commerce businesses. - **Conscious Consumerism:** The increasing demand for ethical and sustainable products, as demonstrated by the popularity of sites like Magnifeco Shopping, creates disruptive innovation opportunities for businesses catering to conscious consumers. ### Where This Applies - **Fashion:** The fashion industry can explore disruptive innovation opportunities by incorporating ethical and sustainable practices, as seen in sites like Magnifeco Shopping. - **E-commerce:** The e-commerce industry can capitalize on the growth of online platforms specializing in ethical products, such as Magnifeco Shopping, by offering innovative shopping experiences for conscious consumers. - **Sustainable Products:** Businesses focusing on sustainable products have the opportunity to disrupt the market and cater to the demand of conscious consumers, as exemplified by the success of Magnifeco Shopping. ## Related on Trend Hunter - [Ethical Fashion Search Engines](https://www.trendhunter.com/trends/ethical-shopping-1.md) - [Social Good eCommerce Directories](https://www.trendhunter.com/trends/socially-minded-companies.md) - [Ethical Luxury Shopping Platforms](https://www.trendhunter.com/trends/ethical-luxury-shopping-platform.md) - [Timeless Knit Apparel](https://www.trendhunter.com/trends/mudana-clothing.md) - [Accessible Mindful Shopping Initiatives](https://www.trendhunter.com/trends/style-dna.md) - [Whimsical Ethically Made Apparel](https://www.trendhunter.com/trends/iclothing.md) - [Conscious Retailer eCommerce Initiatives](https://www.trendhunter.com/trends/klarna-conscious-brands-collections.md) - [All-Season Merino Tees](https://www.trendhunter.com/trends/ethical-merino-tshirt-from-new-zealand.md) - [Eco-Conscious Denim Collections](https://www.trendhunter.com/trends/mango-jeans.md)