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# Silky Performance-Driven Magnetic Ties
The Magnetie by Corso Boasts a Vibrant & Functional Design

By Kalin Ned | Published 2019-02-28 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/magnetic-tie
References: [kickstarter](https://www.kickstarter.com/projects/404746863/the-magnetie) & [corso](https://corso.com/)

A magnetic tie is making its rounds on [Kickstarter](https://www.trendhunter.com/trends/magtame) and capturing consumer attention by way of its ultra-vibrant aesthetic and its high-performing fabric. The product is developed by Salt Lake City-based company Corso. Described as "a 17th-century invention modernized for the busy working professional of today," the 'Magnetie' boasts some interesting qualities.

For one, the magnetic tie is reversible, offering wearers a certain degree of versatility. The patterns of the piece are curated by a former [Nike](https://www.trendhunter.com/trends/easyon) designer which infuses Corso's offering with an aura of authenticity. The luxury factor is contained in the fact that the magnetic tie is made out of 100% pure silk. In addition, the accessory's fabric has some convenience-focused, protective features. For example, the Magnetie is coated with a durable water repellent finish that renders is stain-proof.

## Trend Insights (Trend Hunter)

- Score: 2.9/10
- Popularity: 34% | Activity: 45% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### What Makes This Trend Stand Out

- **Magnetic Ties:** Disruptive innovation opportunity: Develop new magnetic tie designs using innovative fabrics and patterns.
- **Reversible Accessories:** Disruptive innovation opportunity: Create reversible accessories with versatile and functional designs for fashion-conscious professionals.
- **Stain-proof Fabric:** Disruptive innovation opportunity: Explore the development of stain-proof fabrics for luxury accessories and clothing.

### Sectors Adopting This

- **Fashion:** Disruptive innovation opportunity: Combine technology and fashion to create innovative accessories and clothing for consumers.
- **Textiles:** Disruptive innovation opportunity: Research and develop advanced fabrics with protective and functional features for various applications.
- **Luxury Goods:** Disruptive innovation opportunity: Integrate technology and premium materials to create high-end, functional accessories and products.

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