# Magnetic Makeup Clutches 'The Palette' by Salt New York is a Stylish Magnetic Makeup Case By Laura McQuarrie | Published 2018-01-07 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/magnetic-makeup-case References: [kickstarter](https://www.kickstarter.com/projects/2125960460/the-palette-by-salt-new-york-a-magnetic-makeup-cas) There are countless magnetic makeup cases currently available to consumers, but The Palette by [Salt New York](https://www.trendhunter.com/trends/upcycled-vegan-ice-cream) sets itself apart as a stylish option that boasts a bag-like appearance. As well as boasting a magnetic interior that can be used to hold pan-only makeup, as well as other cosmetic products and applicators, The Palette includes a zipper to keep all of one's makeup securely protected. The [travel-friendly magnetic makeup case](https://www.trendhunter.com/trends/travel-toiletry-bag1) is made with high-quality post-consumer recycled materials and vegan leather. As the process of buying pan-only makeup helps to reduce a significant amount of packaging waste, this makeup storage solution is not just an investment in a convenient and organized cosmetic carryall, but one that has the potential to benefit the environment too. The Palette by Salt New York is currently being introduced to the world via a crowdfunding campaign on [Kickstarter](https://www.trendhunter.com/trends/full-windsor-magware-magnetic-bowls-and-plates), aiming to raise a total of $15,000. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 86% | Activity: 82% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Stylish Magnetic Makeup Cases:** Opportunity for innovators to design fashionable and functional makeup cases with magnetic interiors. - **Eco-friendly Makeup Storage Solutions:** Potential for disruptive innovation in creating sustainable and environmentally-friendly makeup storage solutions. - **Crowdfunding for Beauty Products:** Opportunity to leverage crowdfunding platforms to launch and finance innovative cosmetic carrying products. ### Industries Being Reshaped - **Beauty and Cosmetics:** Potential for disruptive innovation in the beauty and cosmetics industry by creating stylish and eco-friendly makeup storage solutions. - **Fashion and Accessories:** Opportunity for innovation in the fashion and accessories industry by designing magnetic makeup cases as stylish and functional fashion accessories. - **Crowdfunding and Startups:** Potential for entrepreneurs and startups to leverage crowdfunding platforms to launch and finance innovative beauty products and accessories. ## Related on Trend Hunter - [Customizable Makeup Cases](https://www.trendhunter.com/trends/411-cosmetics.md) - [Refillable Travel Containers](https://www.trendhunter.com/trends/refillable-travel-containers.md) - [Tech-Enhanced Cosmetic Bags](https://www.trendhunter.com/trends/smart-cosmetic-travel-case.md) - [Refillable Magnet-Free Makeup Packaging](https://www.trendhunter.com/trends/fenty-beauty-packaging.md) - [Magnetic Mobile Lipstick Holders](https://www.trendhunter.com/trends/glossy-magsafe-lip-gloss-holder.md) - [Limited-Edition Makeup Carriers](https://www.trendhunter.com/trends/makeup-clutch.md) - [Cookie Tin Beauty Palettes](https://www.trendhunter.com/trends/creative-beauty-palette.md) - [Beauty Bar Travel Cases](https://www.trendhunter.com/trends/beauty-bar-travel-case.md) - [Sculptural Beauty Palettes](https://www.trendhunter.com/trends/contour-and-highlight-palettes.md)