# Educational Magnetic Block Toys The 'JOUL' Bricks Teach Through an Interactive Experience By Michael Hemsworth | Published 2021-03-18 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/magnetic-block-toys References: [yankodesign](https://www.yankodesign.com/2021/03/17/these-lego-like-modular-bricks-help-kids-learn-about-energy-and-technology-as-they-play/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+yankodesign) The 'JOUL' magnetic block toys are an interactive set of playthings for youngsters that will help them to gain a better understanding of how energy and technology work. The blocks consist of three types including generators, batteries and output blocks that children can experiment with to understand the principles of energy from different perspectives. This includes creating energy, storing it and using it by creating a [basic circuit](https://www.trendhunter.com/trends/lego-9) to accommodate a more interactive learning experience. The 'JOUL' magnetic block toys are the design work of Anna Hing, Fabian Böttcher and Soh Heum Hwang, and are the winner of the 2020 iF Design Talent Award. The toys work with an optional tablet app that will further reinforce the [educational principles](https://www.trendhunter.com/trends/educational-toy-line) laid out. ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 97% | Activity: 94% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Toys](https://www.trendhunter.com/toys) ## Key Themes ### Why This Trend Is Growing - **Interactive Educational Toys:** There is an opportunity for manufacturers to develop more interactive educational toys that assist in the learning process of various concepts such as science and technology. - **STEM Education:** There is an opportunity for educational institutions to focus more on STEM education by introducing interactive toys to assist in the learning process. - **Augmented Reality Learning:** There is an opportunity for manufacturers to integrate augmented reality technology to enhance the learning experience and provide a more interactive and immersive experience for students. ### Industries Being Reshaped - **Toy Industry:** Manufacturers in the toy industry have the opportunity to capitalize on the growing trend of educational toys and incorporate new technologies to improve the learning experience. - **Education Industry:** Educational institutions have the opportunity to integrate interactive learning tools such as 'JOUL' magnetic block toys into their curriculum for improved learning outcomes. - **Technology Industry:** The technology industry has the opportunity to collaborate with toy manufacturers to integrate augmented reality and other technologies to enhance the learning experience for students. ## Related on Trend Hunter - [Digital Magnetic Toy Models](https://www.trendhunter.com/trends/tenki-spliced-magnetic-attraction-toy.md) - [NFC-Enabled Building Blocks](https://www.trendhunter.com/trends/educational-building-blocks.md) - [Award-Winning Magnetic Building Sets](https://www.trendhunter.com/trends/magnetic-building-set.md) - [Magnetic Building Blocks](https://www.trendhunter.com/trends/magnecraft.md) - [Interactive Early Education Toys](https://www.trendhunter.com/trends/tokidos-playcubes.md) - [Magnetic Building Tiles](https://www.trendhunter.com/trends/magna-tiles.md) - [Combination Building Block Toys](https://www.trendhunter.com/trends/omnicompatible-wooden-bricks.md) - [Creative STEM-Based Toys](https://www.trendhunter.com/trends/jitterygit.md) - [Magnetic 3D Building Toys](https://www.trendhunter.com/trends/magnetic-building-kit.md)