# Hydrating Cleansing Serums The Dermalogica Magnetic[+] Afterglow Cleanser Supports Balanced Skin By Michael Hemsworth | Published 2025-05-07 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/magnetic-afterglow-cleanser References: [drugstorenews](https://drugstorenews.com/news-briefs/2025-05-06?article=dermalogica-hydrates-skin-magnetic-afterglow-cleanser) & [dermalogica](https://www.dermalogica.ca/?srsltid=AfmBOopBa8rfk_yanCE7tqFkAD8i751mZqSRHXxhTNV3QoXEOC9vta-1)  The [Dermalogica Magnetic](https://www.trendhunter.com/trends/hydration-onthego)[+] Afterglow Cleanser is a different kind of skincare solution created with dehydrated skin in mind to help it stay moisturized and hydrated yet clean. The product is positioned as a [moisture-bonding cleansing serum](https://www.trendhunter.com/trends/ultra-facial-barrierhydrating-cleanser) that utilizes the brand's Cellular HydraBond Technology and utilized hyaluronic acid to help skin stay moisturized during cleansing. The product also features phyto mucin, lotus root extract and 10% glycerin alongside murumuru butter and oat. These ingredients work together to cleanse the skin and leave the surface of the skin nourished, while also [boosting the skin barrier's radiance](https://www.trendhunter.com/trends/no-129-gentle-foaming-facial-cleanser). The Dermalogica Magnetic[+] Afterglow Cleanser comes in 5.1-ounce and 10-ounce sizes priced at $49 and $79, respectively and is available for purchase directly from the brand online. ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 78% | Activity: 83% | Freshness: 40% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Moisture-bonding Skincare:** Moisture-bonding skincare represents a promising avenue for integrating hydration elements into cleansing routines, appealing to consumers with dry or dehydrated skin. - **Cellular Technology in Beauty:** Cellular HydraBond Technology and similar innovations signal a push towards more advanced, science-backed beauty products that can offer both immediate effects and long-term skin benefits. - **Multi-functional Cleansers:** Consumers increasingly seek multi-functional cleansers like the Dermalogica Magnetic[+] Afterglow Cleanser that promise not just cleansing but enhanced hydration and skin barrier support. ### Industries Being Reshaped - **Skincare Industry:** The skincare industry continues to evolve with scientific formulations like hyaluronic acid-infused products promising enhanced efficacy and transformative user experiences. - **Beauty Technology:** Beauty technology is rapidly advancing as brands like Dermalogica incorporate specialized technologies such as Cellular HydraBond to offer more targeted and potent solutions. - **Online Beauty Retail:** The online beauty retail market is benefiting from direct-to-consumer sales strategies, demonstrated by products like the Dermalogica Cleanser being available directly from the brand's website. ## Related on Trend Hunter - [On-The-Go Hydration Sets](https://www.trendhunter.com/trends/hydration-onthego.md) - [Moisturizing Serum Advancements](https://www.trendhunter.com/trends/active-glow-serum.md) - [Hydrating Facial Cleansing Gels](https://www.trendhunter.com/trends/hydrating-facial-cleansing-gel.md) - [Skin Brightening Cleansers](https://www.trendhunter.com/trends/medik8s-surface-radiance-cleanse.md) - [Superfood Skincare Collabs](https://www.trendhunter.com/trends/the-afterglow-bowl.md) - [Energize Body Cleansers](https://www.trendhunter.com/trends/energize-body-cleanser.md) - [Priming Facial Cleansers](https://www.trendhunter.com/trends/magic-hydration-revival-cleanser.md) - [Nourishing Cream Cleansers](https://www.trendhunter.com/trends/edelweiss-extrme.md) - [Ultra-Sustainable Gel Cleansers](https://www.trendhunter.com/trends/daily-regenerative-gel-cleanser.md)