# Magnesium Massage Bars Lush Cosmetics' Magnesium Collection Soothes Sore Muscles By Laura McQuarrie | Published 2023-02-13 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/magnesium-massage-bar References: [lush](https://www.lush.ca/en/new/magnesium-collection/) There are three Magnesium Massage Bars in Lush Cosmetics' new Magnesium Collection, all of which are ready to be smoothed over skin to soothe sore muscles and create a sense of deep relaxation. In this new product trio, there's one called Before, another called After and a third self-explanatory one named Deep Sleep. The Before Magnesium Massage Bar helps to prepare the body for a workout with an invigorating blend of caffeine powder and magnesium oil. Alternatively, After is a topical bar that provides cooling relief after a workout with arnica, magnesium oil and refreshing mint. Lush Cosmetics' Magnesium Collection also includes Epsom Salt Cubes that can be dropped in the bath to create a soothing soak prior to using one of the Magnesium Massage Bars. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 38% | Activity: 46% | Freshness: 14% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Magnesium Products:** The trend for magnesium products presents opportunities to create innovative and targeted product lines for personal wellness and sports recovery. - **Topical Bars:** The trend for topical bars presents opportunities to develop portable, convenient and eco-friendly personal care solutions with customized blends for different needs. - **Bath Additives:** The trend for bath additives presents opportunities to create multi-sensory and therapeutic experiences for relaxation, detoxification, hydration and more. ### Sectors Adopting This - **Personal Care:** The personal care industry can leverage the trend for magnesium products, topical bars and bath additives to meet the growing consumer demand for natural, holistic and effective wellness solutions. - **Sports and Fitness:** The sports and fitness industry can leverage the trend for magnesium products and topical bars to provide targeted and evidence-based recovery and performance support for athletes and enthusiasts. - **Luxury and Spa:** The luxury and spa industry can leverage the trend for bath additives to create immersive and high-end experiences that combine ancient traditions, modern technologies and exclusive ingredients. ## Related on Trend Hunter - [Multi-Sensory CBD Bodycare](https://www.trendhunter.com/trends/magik-collection.md) - [Magnesium Body Care Lines](https://www.trendhunter.com/trends/therapeutic-body-care-line.md) - [Magnesium-Powered Body Care](https://www.trendhunter.com/trends/magnesium-body-butter.md) - [Sleep-Enhacing Magnesium Bath Milks](https://www.trendhunter.com/trends/bath-milk.md) - [Cold Water Bath Bombs](https://www.trendhunter.com/trends/cold-water-bath-bomb.md) - [Mood-Boosting Body Balms](https://www.trendhunter.com/trends/temple-balms.md) - [Calming Hydration Mists](https://www.trendhunter.com/trends/magnesium-body-spray.md) - [Recovery-Supporting Soaking Salts](https://www.trendhunter.com/trends/soaking-salt.md) - [Magnesium-Based Sports Powders](https://www.trendhunter.com/trends/protein-rebel.md)