# Ashwagandha-Infused Calming Supplements Nature Made Launched a New Calm Mind & Body Supplement By Colin Smith | Published 2022-10-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/magnesium-ashwagandha References: [naturemade](https://www.naturemade.com/collections/ashwagandha/products/calm-mind-and-body?variant=34451620626571)  [Nature Made](https://www.trendhunter.com/trends/multivitamin-gummies1) launched the 'Magnesium + Ashwagandha' Calm Mind & Body supplement in two forms. The supplement is available as a [powdered mix for drinks](https://www.trendhunter.com/trends/magnesium-electrolyte-powder) or as a gummy to be taken directly on its own. The product leverages a blend of [natural magnesium and organic ashwagandha](https://www.trendhunter.com/trends/ritual-magnesium). Magnesium is proficient at relaxing the muscles in the body, while ashwagandha has been clinically shown to reduce levels of stress. The Magnesium + Ashwagandha drink supplement retails for $31.49 USD for a single jar. This jar offers 28 servings, intended for use once per day, meaning each jar is a month's supply of calming supplements. As a result, customers can subscribe to a monthly service to save on costs, bringing the price down to $28.34 USD per month. The gummies retail for $19.99 USD and contain 60 gummies per package. Both offerings are available online at Nature Made's website now. Image Credit: Nature Made ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 32% | Activity: 67% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Ashwagandha Supplements:** The rise of ashwagandha-infused supplements presents an opportunity for organic and natural supplement manufacturers to create their version of calming supplements. - **Customized Subscription Services:** Subscription services for calming supplements offer an opportunity for e-commerce retailers to provide an affordable way for customers to have monthly access to their supplements. - **Magnesium Supplements:** The combination of organic ashwagandha and magnesium is a potential opportunity for supplement manufacturers to create more health and wellness products that promote relaxation and reduce stress levels. ### Who This Affects Most - **Supplement Industry:** The supplement industry can benefit from incorporating organic ashwagandha amid growing demand for natural and organic health products. - **E-commerce Industry:** E-commerce retailers who provide customized subscription services for calming supplements present an opportunity for more accessible pricing for customers. - **Wellness Industry:** Wellness industry players have an opportunity to offer supplements with ashwagandha to a growing demographic of consumers looking for stress-relieving and calming products. ## Related on Trend Hunter - [Calming Hemp Supplements](https://www.trendhunter.com/trends/mindbodygreen.md) - [Easy-to-Take Ashwagandha Supplements](https://www.trendhunter.com/trends/ashwagandha-supplements.md) - [Ancient Herbal Gummies](https://www.trendhunter.com/trends/ashwagandha-organic-gummies.md) - [Relaxation-Promoting Supplements](https://www.trendhunter.com/trends/relaxationpromoting-supplements.md) - [Magnesium-Based Stress Supplements](https://www.trendhunter.com/trends/calm-mag.md) - [Stress Relief-Focused Herbal Supplements](https://www.trendhunter.com/trends/herbal-calm.md) - [Ayurvedic Dietary Supplements](https://www.trendhunter.com/trends/himalaya-wellness-ashwagandha.md) - [Science-Backed Calming Drinks](https://www.trendhunter.com/trends/nello.md) - [Soothing Adaptogenic Juices](https://www.trendhunter.com/trends/adaptogenic-juices.md)