# Summer Staycation Cider Promotions This Magners On-Pack Promotion is Arriving for Summer By Michael Hemsworth | Published 2022-05-06 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/magners-onpack-promotion References: [conveniencestore](https://www.conveniencestore.co.uk/products/magners-unveils-new-summer-on-pack-promotion/667187.article) & [magners](http://www.magners.com/lda/)  This Magners on-pack promotion has been launched by the brand in the UK to give consumers the chance to win an staycation for themselves and their family and/or friends. The promotion is arriving on the brand's Magners Original four and 10-packs of cans and 568ml bottles and eight-packs of bottles. Lucky winners will receive a luxury staycation for 10 with more than 1,000 additional prizes including speakers, headphones and [Spotify](https://www.trendhunter.com/trends/rustlers-1) vouchers up for grabs. Senior Marketing Manager at Magners Iain Telford spoke on the new Magners on-pack promotion saying, "We’re looking forward to giving people even more reason to celebrate the [summer season](https://www.trendhunter.com/trends/smirnoff-ice-sunny-days) with their favourite cider through our new giveaway. Summer is a busy time for the cider market and our new on-pack promotion will ensure strong brand presence in stores as we enter this key trading period while also giving us a chance to give back to our drinkers.” ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 7% | Activity: 18% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Summer Staycation Promotions:** Brands can offer staycation promotions to incentivize and reward consumer loyalty. - **On-pack Promotions:** On-pack promotions can be used by brands to amplify their marketing messages and drive sales. - **Luxury Giveaways:** Luxury giveaways can be used as a tactic to increase brand loyalty and generate word of mouth marketing. ### Industries Being Reshaped - **Alcoholic Beverages:** Alcohol brands can increase sales and build brand engagement through creative and incentivized promotions, like staycation giveaways and on-pack promotions. - **Travel and Tourism:** Travel and tourism companies can partner with alcohol brands to promote staycation giveaways and increase revenue through cross-promotion and package deals. - **Consumer Electronics:** Consumer electronics brands can partner with alcohol brands to offer luxury giveaways like speakers and headphones, increasing both their own brand visibility and the appeal of the alcohol brand. ## Related on Trend Hunter - [Cider Brand Vacation Giveaways](https://www.trendhunter.com/trends/tropical-fruit-hard-cider.md) - [Travel Getaway Wine Promotions](https://www.trendhunter.com/trends/mud-house-and-coolstays.md) - [Summer Travel Soda Promotions](https://www.trendhunter.com/trends/shloer-and-on-the-beach.md) - [Home Relaxation Beer Promotions](https://www.trendhunter.com/trends/abbot-ale-promotion.md) - [Summer-Forward Hard Cider Packs](https://www.trendhunter.com/trends/summer-party-pack.md) - [Summer-Ready Cider Products](https://www.trendhunter.com/trends/blakes-hard-cider.md) - [Music-Themed Soda Marketing Campaigns](https://www.trendhunter.com/trends/cocacola-onpack-promotion.md) - [Beach-Themed Beer Promotions](https://www.trendhunter.com/trends/corona-promotion.md) - [At-Home Cider Packs](https://www.trendhunter.com/trends/stowford-press-pint-cans.md)