# Magnesium-Powered Hydration Powders Magna is a New Magnesium Hydration Powder for Gen Z Consumers By Kanesa D | Published 2024-07-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/magna References: [fastcompany](https://www.fastcompany.com/91157124/the-founder-of-everlane-is-launching-a-new-supplement-company-to-tap-into-gen-zs-health-obsession) & [magna](https://www.magna.com/)  Magna, founded by former Everlane CEO Michael Preysman, is a new direct-to-consumer sports beverage brand. The brand offers a unique [magnesium-rich formula](https://www.trendhunter.com/trends/tropical-mango-drink) that helps deliver hydration to [Gen Z](https://www.trendhunter.com/trends/prime-hydration) consumers who regularly exercise. This formula targets energy, muscle recovery, and focus, while maintaining zero sugars. Notably, the product comes in four flavors: lemon lime, tea lemonade, watermelon lime, and peach mango. Magna features a stylish, yellow design with a blocky lowercase font. Created by the agency [Some Days](https://www.trendhunter.com/trends/book-about-menstruation), this branding aims to catch the attention of Gen Z consumers with its recognizable design. Interested consumers can purchase the Magna hydration powder on the company's website. One box of 30 sachets is priced at $55, while frequent shoppers can spend $45 to enroll in a subscription-based program. Image Credit: Magna ## Trend Insights (Trend Hunter) - Score: 6.9/10 - Popularity: 91% | Activity: 91% | Freshness: 25% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Magnesium-enhanced Nutrition:** Magnesium-enriched hydration powders tap into the growing consumer interest in nutrient-specific wellness products. - **Direct-to-consumer Beverage Brands:** Direct-to-consumer strategies in the beverage industry simplify the shopping process with subscription-based programs. - **Stylish, Health-focused Branding:** Health-focused products paired with trendy, visually appealing branding attract younger demographics like Gen Z. ### Industries Being Reshaped - **Sports Nutrition:** The sports nutrition industry sees innovations with products that fuse hydration, energy, and recovery without added sugars. - **E-commerce and Subscriptions:** E-commerce platforms for direct-to-consumer brands are increasingly incorporating subscription models to boost customer loyalty. - **Graphic Design and Packaging:** Graphic design firms are revolutionizing product packaging to create visual appeal for health-conscious and young consumers. ## Related on Trend Hunter - [Functional Mineral Supplement Powders](https://www.trendhunter.com/trends/magnesium-electrolyte-powder.md) - [Magnesium-Based Sports Powders](https://www.trendhunter.com/trends/protein-rebel.md) - [Clean-Label Electrolyte Drink Mixes](https://www.trendhunter.com/trends/amass-electrolyte.md) - [Hydrate Electrolyte Powders](https://www.trendhunter.com/trends/hydrate-electrolyte-powder.md) - [Sleep-Supporting Drink Mixes](https://www.trendhunter.com/trends/iqmix-magnesium-electrolyte-powder.md) - [Magnesium-Infused Protein Sodas](https://www.trendhunter.com/trends/basyd.md) - [Holistic Magnesium Powders](https://www.trendhunter.com/trends/ellaola-2.md) - [Calm Energy Beverages](https://www.trendhunter.com/trends/elos-drink.md) - [Cheeky Electrolyte Drink Mixes](https://www.trendhunter.com/trends/death-dust.md)