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# Textural Australian Streetwear
P.A.M.'s 'Magma' Collection Boasts Various Bold and Unique Textures

By Riley von Niessen | Published 2017-09-01 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/magma
References: [hypebae](https://hypebae.com/2017/9/pam-magma-2017-fall-winter-collection) & [perksandmini](https://perksandmini.com/?fsdkjf)

For the Fall/Winter season of 2017, P.A.M. unveiled its 'Magma' collection. To show consumers how the different pieces can be styled, the label released a vintage-looking editorial that flaunts unique combinations of colors, patterns and textures for an edgy aesthetic.

Spotlighted in the lookbook are various long jackets that feature graphic branding, hoodies, crewnecks, wide-legged trousers, bombers, sweatpants, striped button-up shirts, as well as a variety of satin pieces, including a symmetrical cut-out dress and a matching tracksuit.

Due to their diverse range of colors and textures, the pieces from the Magma collection can be combined in a multitude of ways to generate a modern look with a vintage flair that stands out from other streetwear styles.

Image Credit: Lukas Gansterer

## Trend Insights (Trend Hunter)

- Score: 4.8/10
- Popularity: 84% | Activity: 53% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### What Makes This Trend Stand Out

- **Multifaceted Textures:** Opportunity for designers to explore new ways of combining different textures in clothing.
- **Vintage Streetwear:** Potential to tap into the growing demand for vintage-inspired streetwear fashion.
- **Color-pattern Combinations:** Room for experimentation in creating unique and bold combinations of colors and patterns.

### Sectors Adopting This

- **Fashion:** Innovative clothing brands can take advantage of the trend to create standout streetwear collections.
- **Textile:** Textile manufacturers can offer a wide range of fabrics with different textures to cater to the demand for textured streetwear.
- **Retail:** Retailers can curate and market vintage-inspired streetwear collections to attract fashion-forward customers.

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