# Smart Paper Catalogues The 'Magik Book' Brings Paper Product Catalogs into the Digital Age By Joey Haar | Published 2018-05-11 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/magik-book References: [producthunt](https://www.producthunt.com/posts/magik-book) & [magikbook](http://magikbook.com/) Plenty of previously material products have migrated to the online world, from newspapers to magazines to video, but the Magik Book is working to retain the allure and appeal of physical products. The new piece of hybrid technology turns [physical product catalogs](https://www.trendhunter.com/trends/smartlinks) into immersive combined experiences, connecting with a tablet to synchronize the catalog with animations, graphics, and videos. Magik Book is ideal for higher-end products that fall within the luxury category, including [luxury vehicles, timepieces, jewelry](https://www.trendhunter.com/trends/the-showcase), and more. For those types of goods, the experience of purchasing is almost as important as using the product itself. Magik Book amplifies the excitement around buying a product thanks to its futuristic combination of [physical and digital content](https://www.trendhunter.com/trends/moo-paper-cards). ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 46% | Activity: 96% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### Why This Trend Is Growing - **Hybrid Product Experiences:** The Magik Book demonstrates the trend of combining physical and digital content to create immersive product experiences. - **Digitalization of Paper Catalogs:** The Magik Book showcases the trend of transforming traditional paper product catalogs into interactive digital versions. - **Enhancing Luxury Shopping:** Magik Book caters to the trend of elevating the luxury shopping experience by integrating cutting-edge technology with high-end products. ### Industries Being Reshaped - **Automotive:** Car manufacturers can adopt the Magik Book technology to provide potential customers with an engaging and interactive way to explore their luxury vehicle lineups. - **Jewelry:** Jewelry brands can utilize the Magik Book to showcase their high-end collections in a visually captivating and interactive manner, elevating the shopping experience for customers. - **Watchmaking:** Luxury watch brands can leverage the Magik Book to enhance their catalogs by incorporating animated visuals, videos, and other interactive elements, attracting watch enthusiasts and collectors. ## Related on Trend Hunter - [Luxury Digital Papers](https://www.trendhunter.com/trends/montblanc-digital-paper.md) - [Personalized Storytelling Platforms](https://www.trendhunter.com/trends/magical-childrens-book.md) - [Milk Carton QR Brochures](https://www.trendhunter.com/trends/aldi-2.md) - [Written-to-Digital To-Do Lists](https://www.trendhunter.com/trends/papper.md) - [Electronic 3D Book Concepts](https://www.trendhunter.com/trends/bbook.md) - [Phygital Journal-Style Games](https://www.trendhunter.com/trends/interactive-book-game.md) - [Video Flipbook Creators](https://www.trendhunter.com/trends/videotoflip.md) - [Digital Product Story Brochures](https://www.trendhunter.com/trends/malmgard-castle.md) - [Mobile Reading Accessories](https://www.trendhunter.com/trends/astropads-new-bookcase.md)